• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
 
 
ObjectivesObjectives
•Understand MIS and its main functions•Define Marketing Research and outlineits process•Explain Sampling Plan and identifytypes of Sampling Methods•Discuss Measurement Issues•Design Data Collection Forms
 
 
Marketing Information Systems(MISs)
The Definition (P68)
The main functions
Assessing the information needs
Developing information
Distributing information 
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...