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Intellectual Property for Business IP Law

Intellectual Property for Business IP Law

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Published by WISDOM-INGOODFAITH
INTELLECTUAL PROPERTY FOR BUSINESS
INTELLECTUAL PROPERTY FOR BUSINESS

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Categories:Types, Business/Law
Published by: WISDOM-INGOODFAITH on Jun 04, 2013
Copyright:Attribution Non-commercial

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07/11/2013

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INTELLECTUAL PROPERTY FOR BUSINESS
W
ORLD
I
NTELLECTUAL
P
ROPERTY
O
RGANIZATION
(WIPO)S
MALL AND
M
EDIUM
-
SIZED
E
NTERPRISES
D
IVISION
http://www.wipo.int/sme
 
2
WORLDINTELLECTUALPROPERTYORGANIZATION(WIPO)
TABLE OF CONTENT
WHY IS INTELLECTUAL PROPERTY RELEVANT TO YOUR SME?.....................................................4HOW CAN INTELLECTUAL PROPERTY ENHANCE THE MARKET VALUE OF YOUR SME?.......5
I
NTELLECTUAL
P
ROPERTY AS A
B
USINESS
A
SSET
...............................................................................................5I
NTELLECTUAL
P
ROPERTY
P
ROTECTION AS AN
I
NVESTMENT
..............................................................................6T
HE
V
ALUE OF
I
NTELLECTUAL
P
ROPERTY
A
SSETS
..............................................................................................6A
UDITING
Y
OUR
I
NTELLECTUAL
P
ROPERTY
........................................................................................................7F
URTHER
L
INKS AND
R
EADINGS
..........................................................................................................................8
HOW DO YOU TURN INVENTIONS INTO PROFIT-MAKING ASSETS OF YOUR SME?....................9
R
EASONS FOR
P
ATENTING
Y
OUR
I
NVENTIONS
....................................................................................................9W
HAT
H
APPENS IF YOU DO NOT
P
ATENT
Y
OUR
I
NVENTIONS
?...........................................................................10F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................11
WHY IS INTELLECTUAL PROPERTY CRUCIAL FOR MARKETING THE PRODUCTS ORSERVICES OF YOUR SME?............................................................................................................................12
I
NTELLECTUAL
P
ROPERTY
R
IGHTS AND
M
ARKETING
........................................................................................12M
ARKETING
Y
OUR
P
RODUCTS AND
S
ERVICES IN THE
N
EW
E
CONOMY
.............................................................13G
ETTING THE
B
EST OUT OF
I
NTELLECTUAL
P
ROPERTY
P
ROTECTION
................................................................14
CAN YOUR SME USE INTELLECTUAL PROPERTY ASSETS FOR FINANCING?.............................15
U
SING
I
NTELLECTUAL
P
ROPERTY
A
SSETS TO
F
INANCE
Y
OUR
B
USINESS
..........................................................15T
HE
S
ECURITIZATION OF
I
NTELLECTUAL
P
ROPERTY
A
SSETS
- AN
EW
T
REND
..................................................15I
MPORTANCE OF
P
ROPER
V
ALUATION OF
I
NTELLECTUAL
P
ROPERTY FOR
O
BTAINING
F
INANCE
.......................16F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................16
HOW CAN INTELLECTUAL PROPERTY ENHANCE THE EXPORT OPPORTUNITIES OF YOURSME?....................................................................................................................................................................18
E
XPORTING
Y
OUR
P
ATENTED
P
RODUCTS
..........................................................................................................18U
SING
B
RANDS AND
D
ESIGNS TO
M
ARKET
G
OODS AND
S
ERVICES
A
BROAD
....................................................19I
NTERNATIONAL
E
XHAUSTION AND
P
ARALLEL
I
MPORTATION
..........................................................................19F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................20
HOW CAN YOUR SME ACQUIRE AND MAINTAIN INTELLECTUAL PROPERTY PROTECTION?...............................................................................................................................................................................21
P
A T E N T S
.......................................................................................................................................................21U
T I L I T Y
M
O D E L S
......................................................................................................................................22T
R A D E
/S
E R V I C E
M
A R K
...........................................................................................................................22C
O L L E C T I V E
M
A R K S
...............................................................................................................................23W
E L L
-
K N O W N
M
A R K S
.............................................................................................................................23G
EOGRAPHICAL
I
NDICATIONS
...........................................................................................................................24I
N D U S T R I A L
D
E S I G N S
...........................................................................................................................24C
O P Y R I G H T
.................................................................................................................................................24
PROTECTING THE INTELLECTUAL PROPERTY RIGHTS OF YOUR SME ABROAD....................26
W
HEN
S
HOULD
Y
OUR
SME P
ROTECT ITS
I
NTELLECTUAL
P
ROPERTY
A
BROAD
?...............................................26H
OW CAN
Y
OUR
SME P
ROTECT ITS
I
NTELLECTUAL
P
ROPERTY
A
BROAD
?........................................................26I
NTERNATIONAL
P
ROTECTION
...........................................................................................................................27
WHY ARE TRADEMARKS RELEVANT TO THE SUCCESS OF YOUR SME?.....................................29
C
REATING OR
S
ELECTING A
T
RADEMARK
.........................................................................................................29C
ONDUCTING
T
RADEMARK
S
EARCHES
..............................................................................................................30
PROTECTING THE TRADE SECRETS OF YOUR SME............................................................................31
H
OW ARE
T
RADE
S
ECRETS
P
ROTECTED
?...........................................................................................................31
 
3
SMALLANDMEDIUM-SIZEDENTERPRISESDIVISION
P
RECAUTIONARY
M
EASURES TO BE
T
AKEN BY
Y
OUR
SME..............................................................................31P
ATENTS OR
T
RADE
S
ECRETS
?..........................................................................................................................32C
ASES IN
W
HICH
Y
OUR
SME
MAY
B
ENEFIT FROM
T
RADE
S
ECRET
P
ROTECTION
..............................................33
HOW CAN YOUR SME BENEFIT FROM COPYRIGHT?..........................................................................34
C
OPYRIGHT AND
R
ELATED
R
IGHTS
...................................................................................................................34U
SEFUL
T
IPS FOR
Y
OUR
SME
AS A
C
OPYRIGHT
U
SER
.......................................................................................36U
SEFUL
T
IPS FOR
Y
OUR
SME
AS A
C
OPYRIGHT
O
WNER
...................................................................................37F
URTHER
U
SEFUL
T
IPS FOR
Y
OUR
SME
AS A
C
OPYRIGHT
O
WNER
...................................................................38
PROTECTING INNOVATIONS BY UTILITY MODELS............................................................................39
W
HERE CAN
U
TILITY
M
ODELS BE
A
CQUIRED
?..................................................................................................39
MANAGING THE INTELLECTUAL PROPERTY ASSETS OF YOUR SME...........................................41
S
OME
I
MPORTANT
S
TEPS TO BE
C
ONSIDERED
W
HILE
D
EVELOPING AN
I
NTELLECTUAL
P
ROPERTY
S
TRATEGY
.42P
RACTICAL
IP I
SSUES IN
D
EVELOPING A
B
USINESS
P
LAN
..................................................................................43F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................48
USING PATENT INFORMATION FOR THE BENEFIT OF YOUR SME.................................................49
W
HY IS
P
ATENT
I
NFORMATION
U
SEFUL FOR
Y
OUR
SME?................................................................................49W
HAT ARE THE
A
DVANTAGES OF
P
ATENT
D
OCUMENTS AS A
S
OURCE OF
I
NFORMATION
?................................50W
HERE AND HOW CAN
P
ATENT
I
NFORMATION BE
O
BTAINED
?..........................................................................50F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................50
LICENSING OF INTELLECTUAL PROPERTY RIGHTS; A VITAL COMPONENT OF THEBUSINESS STRATEGY OF YOUR SME........................................................................................................52
T
ECHNOLOGY
L
ICENSING
..................................................................................................................................52J
OINT
V
ENTURES
...............................................................................................................................................53F
RANCHISE OR
T
RADEMARK
L
ICENSE
A
GREEMENTS
........................................................................................53C
OPYRIGHT
L
ICENSE
A
GREEMENTS
..................................................................................................................53F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................54
WHAT SHOULD YOUR SME DO TO RESOLVE DISPUTES RELATED TO INTELLECTUALPROPERTY?.......................................................................................................................................................55
A
RBITRATION AND
M
EDIATION
.........................................................................................................................55E
NFORCING THE
I
NTELLECTUAL
P
ROPERTY
R
IGHTS OF
Y
OUR
SME .................................................................56E
NFORCEMENT
-W
HOSE
I
NITIATIVE
?................................................................................................................57A
VAILABILITY OF
E
NFORCEMENT
P
ROCEDURES
................................................................................................57H
OW DO YOU
E
NFORCE THE
I
NTELLECTUAL
P
ROPERTY
R
IGHTS OF
Y
OUR
SME? .............................................57F
URTHER
L
INKS AND
R
EADINGS
........................................................................................................................58
HOW CAN COLLECTIVE MARKS, CERTIFICATION MARKS AND GEOGRAPHICALINDICATIONS BE USEFUL FOR SMES?......................................................................................................59
C
OLLECTIVE MARKS
..........................................................................................................................................59W
HAT IS A GEOGRAPHICAL INDICATION
? ..........................................................................................................60C
ERTIFICATION MARKS
......................................................................................................................................62
ANNEX.................................................................................................................................................................63
C
OLLECTIVE MANAGEMENT OF COPYRIGHT AND RELATED RIGHTS
...................................................................63

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