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How to use the World Cup sponsorship to stimulate handset sales?How to ensure that the right people keep talking about the brand?
Florian Avdic / march 26th 2009 / @ Iris, Munich. Yeah. Great to be here :)
 
Licensing and limitation
Carlsberg did that 2004 pretty successfully and sold 13%more beer
Branded phones and special editions
Jump on the train and use the hype
 
Many roads lead to Rome
oe ervces
Simplify the customer‘s journey, Make it possible to payyour beer via mobile
Valueable content
Try to be part of the experience by improving theexperience itself 
 
What is the World Cup about?
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