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film sector

film sector

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Published by anjusawlani
its a project on sectorial analysis of film sector
its a project on sectorial analysis of film sector

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Published by: anjusawlani on Apr 23, 2009
Copyright:Attribution Non-commercial


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Entertainment andMedia sector 
The Indian entertainment and media (E&M) industry, standing at more than USD 8billion, is one of the fastest growing sectors of the Indian economy
The Indianentertainment industry is divided into segments as shown above. Indian film industryforms the most important segment of entertainment sector. Indian film industry helpsa lot in growth of entertainment industry and the growth of country, at large.India has the world's biggest movie industry in terms of the number of moviesproduced (around 800 movies annually). It is a great sector for foreign investment bycorporatised entertainment companies. Though risks are high on a per-movie basis,the risk spreads out across a number of films.The Indian film industry has experienced advancements on all fronts includingtechnology used, themes of the movies, finance, exhibition and marketing. Themovie making business has got strong impetus from the growth of multiplex culture.The Indian film industry is getting corporatized and has started looking overseas for 
co -production. India has the world's biggest movie industry and produces around1000 movies each year 
In contrast, 473 films were produced in theUSin 2003.Today, the Indian film industry stands at INR 85 billion and is projected to reacharound INR 175 billion by 2011. Indian films are popular in various parts of the world,especially in countries with significant Indian communities.The major reason for thishigh growth rate is that the industry is increasingly getting more corporatised,highlighted by public issues of several film production, distribution and exhibitioncompanies, long term contracts between film production companies and directors/actors and the fact that more than half of 2006’s releases were by corporates rather than individual banners.The sources of revenue being consumer box office spending for theatrical motionpictures plus spending on renting and purchasing home video products in both DVDand VHS formats. It also includes online film rental subscription services, such asthose whereby DVDs are delivered via overnight mail, and streaming services,whereby films are downloaded via a broadband Internet connection.A strong appetite for movies and an upload migration of household incomes in India,has bought a several business opportunities in this segment. The box officecollections of this industry are 85% of its revenues as compared to the US filmindustry where the collections are only 27% of the revenues.
Brief History of Indian Movie Industry:
Motion pictures came to India in 1896, when the Lumière Brothers' Cinematographunveiled six soundless short films in Bombay (now Mumbai). This was just one year after the Lumière brothers (inventors of cinematography) had set up their companyin Paris.The first Indian on record to make a movie was Harishchandra SakharamBhatvadekar (nickname: Save Dada). He made one short film on a wrestling matchat the Hanging Gardens in Bombay, and another on the playfulness of monkeys.Both these shorts were made in 1897 and were publicly exhibited for the first time in1899 using Edison's projecting kinetoscope inside a tent which the film maker hadhimself erected.India's first feature film – named "King Harishchandra" – was released in 1913. Itwas made by Dhundiraj Govind Phalke (nickname: Dadasaheb Phalke, 1817-1944).This was a silent movie. By 1920, film making had taken the shape of an industry.The first talkie made in India was "Alam Ara" (produced by Imperial Film Company)released in 1931.Until the 1960s, film-making companies, many of whom owned studios, dominatedthe film industry. Artistes and technicians were either their employees or werecontracted on long-term basis. Since the 1960s, however, most performers went thefreelance way, resulting in thestar systemand huge escalations in film productioncosts. Financing deals in the industry also started becoming murkier and murkier since then.

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