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Hosted CRM Buyer’s Guide

Learn what a Hosted CRM system can do for you and understand what issues you should consider during your decision-making process.

Hosted CRM Buyer’s Guide

www.insidecrm.com2

Contents

Executive Summary 3Hosted CRM Overview 4Hosted vs. On-Premise CRM 5Market Overview 6 The Benets o Hosted CRM 8Basic Features 9Cost 10Checklist 11Conclusion 12

Hosted CRM Buyer’s Guide

www.insidecrm.com3

Executive Summary

Today’s Customer Relationship Management (CRM) solutions aim torecapture the personalized customer service provided by local mom-and-pop shops o yore – except with high-tech-analytics capabilities,collaborative platorms and automated processes. By gatheringinormation rom multiple data sources and storing it in a centralizedlocation, a hosted CRM solution provides a holistic view o a customer inreal time. Armed with this insight, a company’s management, sales andservice people can better generate leads, target top customers, managemarketing campaigns, drive sales and boost customer satisaction. The bottom line with hosted CRM solutions is that they provide anecient way or businesses to bolster customer loyalty while reducingoperating costs and increasing overall protability. In this Buyer’s Guide,you will nd details on what to look or, how to buy, what you canexpect to pay, and how to derive the most value rom your hosted CRMinvestment.