Hosted CRM Buyer’s Guide
Today’s Customer Relationship Management (CRM) solutions aim torecapture the personalized customer service provided by local mom-and-pop shops o yore – except with high-tech-analytics capabilities,collaborative platorms and automated processes. By gatheringinormation rom multiple data sources and storing it in a centralizedlocation, a hosted CRM solution provides a holistic view o a customer inreal time. Armed with this insight, a company’s management, sales andservice people can better generate leads, target top customers, managemarketing campaigns, drive sales and boost customer satisaction. The bottom line with hosted CRM solutions is that they provide anecient way or businesses to bolster customer loyalty while reducingoperating costs and increasing overall protability. In this Buyer’s Guide,you will nd details on what to look or, how to buy, what you canexpect to pay, and how to derive the most value rom your hosted CRMinvestment.