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Hosted CRM Buyer’s Guide
Learn what a Hosted CRM system can do for you and understand what issues you should consider during your decision-making process.
Copyright © 2007, Tippit, Inc., All Rights Reserved
 
Hosted CRM Buyer’s Guide
www.insidecrm.com3
Executive Summary
 Today’s Customer Relationship Management (CRM) solutions aim torecapture the personalized customer service provided by local mom-and-pop shops o yore – except with high-tech-analytics capabilities,collaborative platorms and automated processes. By gatheringinormation rom multiple data sources and storing it in a centralizedlocation, a hosted CRM solution provides a holistic view o a customer inreal time. Armed with this insight, a company’s management, sales andservice people can better generate leads, target top customers, managemarketing campaigns, drive sales and boost customer satisaction. The bottom line with hosted CRM solutions is that they provide anecient way or businesses to bolster customer loyalty while reducingoperating costs and increasing overall protability. In this Buyer’s Guide,you will nd details on what to look or, how to buy, what you canexpect to pay, and how to derive the most value rom your hosted CRMinvestment.
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