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RespectAbility Business Plan

RespectAbility Business Plan

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Published by Serenety Hanley
Business plan for RespectAbilityUSA.org
Business plan for RespectAbilityUSA.org

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Categories:Types, Presentations
Published by: Serenety Hanley on Jun 05, 2013
Copyright:Attribution Non-commercial

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03/07/2014

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2013 Business Plan
Jennifer Laszlo MizrahiCEO, RespectAbility
P
hone
:
(240) 744-0543
e
mail
:
JLM@LaszloStrategies.com4340 East-West Hwy, Suite 350, Bethesda, MD 20814www.RespectAbilityUSA.org 
 
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1. Executive Summary ....................................................................................................................32. The Need and The Stakeholders ................................................................................................62.1 Elected Ocials, Policy Makers & Government ...............................................................72.2 Disability Groups ................................................................................................................82.3 Private Sector Role ...........................................................................................................102.4 Faith-Based Groups ...........................................................................................................112.5 Philanthropists .................................................................................................................112.6 Media ................................................................................................................................123. Tactics and Goals ......................................................................................................................133.1 Create our Inrastructure and Team .................................................................................133.2 Conduct baseline research or messaging and contacts to achievea platorm or education on key disability and independence issues ................................143.3 Provide policy leaders, press and philanthropists the acts and contactsthey need to support meaningul progress which can help empower peoplewith disabilities to achieve the American dream o a job, reedom,equal rights and independence ........................................................................................153.4 Give top-level decision makers the ability to make personal connectionswith people with disabilities and successul programs to empower themto make these issues a much higher priority .....................................................................184. Our Team ..................................................................................................................................194.1 Management & Administration or RespectAbility ........................................................194.2 The Public Opinion Experts/Key Strategist .....................................................................214.3 The Communications Team ............................................................................................224.4 Board o Directors and Board o Advisors ........................................................................235. Where to Send Tax-Deductible Donations ..............................................................................266. Budget or Year One ..................................................................................................................27Appendix ......................................................................................................................................29Links to Relevant Op-Eds and Press Clips ...................................................................................30
Table of Contents
 
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Executive Summary
 A 
pproximately 70% o working-ageAmericans with disabilities don’t havejobs. As a result, millions live in or nearpoverty and are denied access to achievingthe American dream.For too long people with disabilities havebeen an aterthought in the corridors o political power. They are typically used aspolitical pawns in the days beore electionsand then orgotten or months or yearsthereater. I we are to be a true democracyALL voices must be heard, including thosewho cannot always literally stand up andspeak out or themselves.Until now the disability communitywas ragmented into individual eorts,undermining the power o collective action.With your help all that can change.RespectAbility is a new Washington, D.C.-based nonprot non-partisan organizationwhose mission is to empower citizens withdisabilities and their loved ones to have aseat at America’s public policy and politicaltable so they can work to achieve theAmerican dream.
“All men are created equal andendowed with equal rights.”
As Abraham Lincoln said, these permanenttruths rom our Declaration o Independenceare “applicable to all men and all times.” Now, hundreds o years ater the oundingo America, and long since, women, racial,ethnic and religious minorities have begun toclaim their own rights, it is long overdue orAmericans with disabilities to claim theirsas well.
RespectAbility will comprise threeessential components:1) We will use top experts in strategiccommunications and the latest inpublic opinion research (includingocus groups and polls) to understandthe hopes, dreams and challenges oAmericans with disabilities, and thentranslate that inormation straightto policymakers in Washington andleaders across America.2) We will seek and vet cost-eectivebest practices to help people withdisabilities achieve independence.3) We will use sophisticated strategiccommunications to share bestpractices with decision-makersincluding government ofcials,other policy makers, campaignconsultants, media, philanthropists,CEOs, human resource directors, jobcreators, clergy, nonproft and leadersin other arenas.
In the short term our core work will ocuson helping Americans with physical andintellectual disabilities, mental health issues,as well as wounded warriors, get or createjobs and become independent. In orderto leverage the power o our research andstrategy RespectAbility will partner withexisting nonprot disability organizationsand leaders. We will provide them with reepublic opinion research resources and mediatraining so that they can be more eectiveadvocates or America’s approximately 57million citizens with disabilities.

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