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COCA-COLA Presentation

COCA-COLA Presentation

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Published by Shalini Singh
Presentation includes the history of Coca Cola, SWOT Analysis, Mission, Vision, Philosophy, Strategies adopted.
Presentation includes the history of Coca Cola, SWOT Analysis, Mission, Vision, Philosophy, Strategies adopted.

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Published by: Shalini Singh on Apr 24, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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COCA-COLACOCA-COLA
RESEARCH AND RESEARCH AND STRATEGIES  STRATEGIES 
 
HISTORY OFHISTORY OF 
COCA-COLACOCA-COLA
The product that has given the world its best-The product that has given the world its best-known taste was born in Atlanta, Georgia, onknown taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local  May 8, 1886. Dr. John Stith Pemberton, a local  pharmacist, produced the syrup for Coca- pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and was sampled, pronounced "excellent" and  placed on sale for five cents a glass as a soda placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed  fountain drink. Carbonated water was teamed with the new syrup to produce a drink that waswith the new syrup to produce a drink that wasat once "Delicious and Refreshing," a themeat once "Delicious and Refreshing," a themethat continues to echo today wherever Coca-that continues to echo today wherever Coca-Cola is enjoyed.Cola is enjoyed.
 
 
Thinking that "the two Cs would look well inThinking that "the two Cs would look well inadvertising," Dr. Pemberton's partner and advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested thebookkeeper, Frank M. Robinson, suggested thename and penned the now famous trademark "Coca-name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad Cola" in his unique script. The first newspaper ad  for Coca-Cola soon appeared in The Atlanta Journal, for Coca-Cola soon appeared in The Atlanta Journal,inviting thirsty citizens to try "the new and popular inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signssoda fountain drink." Hand-painted oilcloth signsreading "Coca-Cola" appeared on store awnings,reading "Coca-Cola" appeared on store awnings,with the suggestion "Drink" added to informwith the suggestion "Drink" added to inform passersby that the new beverage was for soda passersby that the new beverage was for soda fountain refreshment. During the first year, sales fountain refreshment. During the first year, salesaveraged a modest nine drinks per day.averaged a modest nine drinks per day.

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