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MarketingMix 
STRATEGIC MARKETING INSIGHT
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Vol 25 Issue No. 11/12 I 2007 IR25.00 incl. vat
 
CONTENTS
Vol 26 No. 1/2 I 2008 I MarketingMix
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Packaging
Find out how the latest consumertrends are influencing packaging
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Expert Opinion:Jean-Claude Latter
Jean-Claude explains why it’simportant to keep track of yourincentive programme strategy
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Expert Opinion:Nicci Columbine
Nicci explores the link between goodbranding and a good call centre
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Mobile marketing
Marketing Mix 
talks about the nextmarketing wave, and explains howbrands can make a success of it
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Expert Opinion:Marc Spriestersbach
Marc ponders new age bell ringing
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Community media
Marketing Mix 
reports on the majortrends and issues impacting on thecommunity media industry
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Expert Opinion:Elan Lohmann
Elan explores marketing online
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Expert Opinion:Nici Stathacopoulos
Nici gives us the alternative ABCs
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Word of Mouthmarketing report back
Marketing Mix 
delivers a report backon the 2007 Word of MouthMarketing workshop
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Marketing atretail
Graeme Taylor explains theimportance of understanding theshopper’s mission
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Law Mix:Kathleen Rice
Kathleen explores the issues aroundundersea cable investment in SouthAfrica
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Book Review
Marketing Mix 
reviews
Never mind the sizzle... where’s the sausage: branding based on substance not spin 
, written by David J. Taylor, andfinds out about branding
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Ed’s note
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Direct marketingnews
Marketing Mix 
checks in with thedirect marketing industry
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News
All the latest gossip in the wonderfulworld of the marketing mix
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Expert Opinion:Richard Duncan
Richard wonders whether thepitching process shouldn’t be morelike speed dating
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Brand Anatomy
Levi Strauss tells us why it’s thedenim
du jour 
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Expert Opinion:Helen McIntee
Helen has had enough with thegratuitous use of vulgarity in today’sadvertising and media
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7 Day [B]itch
Nicholas Haralambous gives us aglimpse into the life of a bloggingbusiness strategist
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Gay Marketing
Marketing Mix 
finds out whyspeaking to the gay market shouldbe on your list of priorities
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Eastern CapeIntelligence
The Eastern Cape is thriving, and itholds great potential for brands.
Marketing Mix 
finds out why
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Expert Opinion:Michelle Venter-Davies
Michele Venter-Davies explains whymarketers need to start marketingMarketing
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Expert Opinion:Don Searll
Don tells us why 3D HD is the way ofthe future
MarketingMix
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