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Marketing Mix magazine Sept Oct 2008

Marketing Mix magazine Sept Oct 2008

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Marketing Mix magazine. September/October issue. Content includes youth marketing, new research methodologies, marketing at-retail, experiential marketing, township marketing and Content Champions 2008.
Marketing Mix magazine. September/October issue. Content includes youth marketing, new research methodologies, marketing at-retail, experiential marketing, township marketing and Content Champions 2008.

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Published by: marketing mix magazine on Apr 24, 2009
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12/03/2012

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MarketingMix 
MEASURABLE MARKETING INSIGHTS
I
Vol 26 Issue No. 9/10 I 2008 IR25.00 incl. vat
 
CONTENTS
Vol 26 No. 9/10 I 2008 I MarketingMix
060843211623101232
MarketingMix
1
I
02
I
Book Review
Marketing Mix 
reviews
Value Through Values 
, by Jerry Schuitema, and discovershow working from the heart can takemarketing to the next level.
I
04
I
Direct MarketingNews
Marketing Mix 
reports back from the CRMMasterclass.
I
06
I
Expert Opinion:Keith Wiser
Keith tries to unpick the definition of directmarketing.
I
07
I
Expert Opinion:Richard Duncan
Richard shares his thoughts on the impactof brain drain.
I
08
I
7 Day [B]itch
Ronen Aires takes us through his busyweek, and an aural cleansing.
I
10
I
Brand Anatomy
All Gold celebrates 100 years.
I
12
I
Youth Insights
Find out more about the elusive youthmarkets, and how you should be marketingto them.
I
16
I
New ResearchMethodologies
Marketing Mix 
finds out what new andexciting methodologies and themes areshaking up the research industry.
I
21
I
Expert Opinion:Gaby De Abreu
Gaby explains how to advertise to teens.
I
22
I
Expert Opinion:Benon Czornij
In the first of a series of columns fromHello Computer, Benon explains whyconceptualisation should be the first step inbuilding a brand online.
I
23
I
Expert Opinion:Jonty Fisher
Jonty shares some tips that help brandsconnect with the ‘prosumer’.
I
24
I
Expert Opinion:Walter Pike
Walter ponders the power of social media.
I
25
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Expert Opinion:Nici Stathacopoulos
Nici explains why the consumer should bethe centre of your business universe.
I
26
I
Content Champions2008
Marketing Mix’s 
media expert contributorsround up the content champions.
I
32
I
Expert Opinion:Jonathan Gluckman
Jonathan talks about online retailing.
I
35
I
Township Marketing
Key learnings and tips from the
Marketing Mix 
Township Marketing event.
I
37
I
The CharteredMarketer and theServices SETA
The Services SETA has revived theChartered Marketer Designation.
I
40
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Expert Opinion:Gary Nelson
Gary explains how retailing in thetownships should work.
I
41
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Expert Opinion:Janine Lloyds
Janine stresses the importance of a goodreputation.
I
42
I
ExperientialMarketing
Highlights from the EXP AfricanExperiential Summit.
I
44
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Expert Opinion:Nicci Columbine
Nicci shares her views on contact centrebased campaigns.
I
46
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Marketing At-Retail
ZaPOP’s MD, Riaan Labuschagne, shareshis learnings on the lower LSM retailmarketing scene.
I
48
I
Law Mix:DarrenWillians and Eric Levenstein
Darren and Eric explore intellectual propertyrights and the 2010 FIFA World Cup.

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