Chapter 2. What is gravity ?
With every product in the ClickBank Marketplace there are a number of stats one of which is gravity.Here is ClickBank's explanation of gravity
Gravity is a performance statistic - a number which represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks.Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales.However, high gravity can also indicate that there will be a lot of competition in promoting this product
2.2 Points to note
The calculationClickBank does not give details of the calculation but it is widely thought to be as follows.A sale made in the current week is assigned a gravity of 1, reducing to 0 after 12 weeks.Thus 0.91 for week 2, descending to 0.08 in week 12.What we can deduce from this is that the gravity figure represents the
number of affiliates whohave made a sale in the 12 week period. In other words a gravity of 100 indicates that at least 100 affiliateshave made sales. The true figure cannot be determined.Relationship to number of salesGravity has NO BEARING on the number of sales.An example will show this.Using the algorithm whereby a gravity value of 1 is given to a sale made in the current week consider thesetwo situations:Product A: 100 affiliates make 1 sale eachTotal sales = 100Gravity = 100Product B: 1 affiliate makes 100 sales.Total sales = 100Gravity = 1