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Social Media Marketing Tips Learned from MacGyver

Social Media Marketing Tips Learned from MacGyver

Ratings: (0)|Views: 11 |Likes:
Published by Andrew Hiddleston
T’was the age of Delorians, valley girls, yuppies and mullets.
The seemingly distance 1980’s.
But I remember a different 80’s icon.
None other than Richard Dean Anderson…who?
MacGyver.
1985-1992 @ 8pm. I clearly remember our classic wood- box floor TV. The smell of lemon Pledge in the air.
It was thrilling to watch him fabricate such effective devices from the most basic resources.
The “devices” were always simple. But the brilliance was in that simplicity. And regardless, they always got the job done.
Plus MacGyver never complained about what he had to work with. He’d simply bear down and put them to use them in a creative way.
These characteristics would’ve made him a social media marketing machine.
All website owners – new and old, feel “social share” pressure. It’s downright depressing when content you slave over attracts little or no attention.
The dreaded “I just spent 6 hours creating this awesome post but only got 2 shares and 1 tweet”.
Let’s look social media marketing from a MacGyver perspective. After all, who’s better at dealing with pressure?
T’was the age of Delorians, valley girls, yuppies and mullets.
The seemingly distance 1980’s.
But I remember a different 80’s icon.
None other than Richard Dean Anderson…who?
MacGyver.
1985-1992 @ 8pm. I clearly remember our classic wood- box floor TV. The smell of lemon Pledge in the air.
It was thrilling to watch him fabricate such effective devices from the most basic resources.
The “devices” were always simple. But the brilliance was in that simplicity. And regardless, they always got the job done.
Plus MacGyver never complained about what he had to work with. He’d simply bear down and put them to use them in a creative way.
These characteristics would’ve made him a social media marketing machine.
All website owners – new and old, feel “social share” pressure. It’s downright depressing when content you slave over attracts little or no attention.
The dreaded “I just spent 6 hours creating this awesome post but only got 2 shares and 1 tweet”.
Let’s look social media marketing from a MacGyver perspective. After all, who’s better at dealing with pressure?

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Categories:Types, Business/Law
Published by: Andrew Hiddleston on Jun 06, 2013
Copyright:Attribution Non-commercial

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09/01/2013

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leanmeanmarketing.com
http://www.leanmeanmarketing.com/social-media-marketingby Andrew Hiddleston
What MacGyver Can Teach You About Social Media Marketing
T’was the age of Delorians, valley girls, yuppies and mullets.The seemingly distance 1980’s.But I remember a different 80’s icon.None other than Richard Dean Anderson…who?
MacGyver 
.1985-1992 @ 8pm. I clearly remember our classic wood- boxfloor TV. The smell of lemon Pledge in the air.It was thrilling to watch him fabricate such effective devicesfrom the most basic resources.The “devices” were always simple. But the brilliance was inthat simplicity. And regardless, they always got the job done.Plus MacGyver never complained about what he had to workwith. He’d simply bear down and put them to use them in a creative way.These characteristics would’ve made him a social media marketing machine. All website owners new and old, feel “social share” pressure. It’s downright depressing when content youslave over attracts little or no attention.The dreaded “I just spent 6 hours creating this awesome post but only got 2 shares and 1 tweet”.Let’s look social media marketing from a MacGyver perspective. After all, who’s better at dealing with pressure?
 You’re focusing energy on the wrong thing
This may sound counter-intuitive but it’s not.
STOP
spending so much time social networking!That’s right.Time is a precious resource. And is truly limited.You can’t go out and buy more of it…like traffic for example.So much time is wasted attempting to engage or entice people on social networks. This valiant effort to self-start the social share process rarely produces results.Social sharing is a dish best served
natural 
. So it’s your job to know what your readers like and dislike. Peopleshare, tweet and comment when subjects resonates with them.But it’s not all doom and gloom. Here’s some good news…
 
Testing clearly shows the
majority of social sharing is done based off the headline alone
. Not the bodycontent.So what would MacGyver do?Spend countless hours trying to jump-start sharing? Or identify the headline as the simple “device” to solve theproblem?Headlines.Invest more timewriting headlinesand less time networking.If you don’t know your audience then try different headline styles.Top X of YHow ToWhat X Can Teach You About YTrack and measure your page views with Google Analytics. You can start identifying what is popular and what isnot. If you have really popular posts considering turning it into a series.Did you know about thefree heat map in Google Analyics?
Too many choices often results in a bad choice
Guess what comes with a marketplace full of people hungry to get tweets and shares? A crap load of plugin’s, apps, content lockers, social pop-ups and on and on it goes.You can literally spend a small fortune testing new gadgets and gizmos all of which are sold to you promisingto get more shares. And sure, some of them probably work.But today MacGyver is calling the shots. And there’s no way he’d approve of that stuff. Much too complicated.We need asimple solution that still solves the problem.Let’s look at some sites that already get lots of social shares. MacGyver always had good intelligence on any“big” players he was against.How aboutCopyblogger oProBlogger ? I’d categorize them as big players. Right off the bat it’s obvious nothing is forced upon you.The social element isn’t even noticeable at first.The sharing buttons are neatly tucked at the top and bottom of the post. They don’t demand you share…oput you in anarmlockuntil you like. But people still share the content like wildfire because:1. These sites have conditioned their readers; but more importantly…2. They write REALLY fantastic headlinesThat’s interesting.
 
 A lot of social shares and good headlines…hmmm.The solution is simple and perfectly matches our first point. MacGyver gives a thumbs up.
 You need to invest resources in the right places
Remember how talked about time being the most valuable resource. And because it’s limited we must invest itwisely.You must spend your “time resources” where you’ll see the biggest return.So instead of new gadgets and plugins invest increating better content. Spend more time writing headlines.Create even more targeted content. Survey your readers, subscribers and customers to find out exactly whatthey want. And then bear down and make it!It’s about them
not you
.Of course you can test content lockers…you can do whatever you want. It’s you website.But informative content made specifically for the reader and produced on a regular basis will achieve far greater results.I’ll admit I do like the “click to tweet” idea. MacGyver would agree.It’s simple. Nothing to install. I setup the example below in just a few seconds.
“Almost everyone in the world, in every field of human endeavor, is desperately searching for someone to believe in. Be that person and you can write your own ticket.” ~
Gary Bencivenga
 Awesome quote from a real legend.
Click to tweet
But the best investment you can make is your content. And the headline is where to can get the most bang for your buck in terms of social shares.
Focus on your core business metrics
If you only get 20 tweets in a week but sales or sign-up rate increased 7% do you really care about thetweets?MacGyver always focused on the primary objective…the end game.Don’t lose sight of your core business metrics. I’ve seen the allure of social seduce several people when inreality they should have been fixing other areas of their business.Track and optimize your key metrics and you’ll smash it. Regardless of social media.Sharing and tweeting is great. But avoid ruining a goodconversion ratein an attempt to squeeze out morelikes.I saw this recently and it was ugly. From a very healthy sign-up rate, conversion rate was cut by 2/3 after addinga dumb social media pop box. It wasn’t even a nice pop box.

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