A lot of social shares and good headlines…hmmm.The solution is simple and perfectly matches our first point. MacGyver gives a thumbs up.
You need to invest resources in the right places
Remember how talked about time being the most valuable resource. And because it’s limited we must invest itwisely.You must spend your “time resources” where you’ll see the biggest return.So instead of new gadgets and plugins invest increating better content. Spend more time writing headlines.Create even more targeted content. Survey your readers, subscribers and customers to find out exactly whatthey want. And then bear down and make it!It’s about them
.Of course you can test content lockers…you can do whatever you want. It’s you website.But informative content made specifically for the reader and produced on a regular basis will achieve far greater results.I’ll admit I do like the “click to tweet” idea. MacGyver would agree.It’s simple. Nothing to install. I setup the example below in just a few seconds.
“Almost everyone in the world, in every field of human endeavor, is desperately searching for someone to believe in. Be that person and you can write your own ticket.” ~
Awesome quote from a real legend.
Click to tweet
But the best investment you can make is your content. And the headline is where to can get the most bang for your buck in terms of social shares.
Focus on your core business metrics
If you only get 20 tweets in a week but sales or sign-up rate increased 7% do you really care about thetweets?MacGyver always focused on the primary objective…the end game.Don’t lose sight of your core business metrics. I’ve seen the allure of social seduce several people when inreality they should have been fixing other areas of their business.Track and optimize your key metrics and you’ll smash it. Regardless of social media.Sharing and tweeting is great. But avoid ruining a goodconversion ratein an attempt to squeeze out morelikes.I saw this recently and it was ugly. From a very healthy sign-up rate, conversion rate was cut by 2/3 after addinga dumb social media pop box. It wasn’t even a nice pop box.