zinkhanvitae

CURRICULUM VITAE

GEORGE M. ZINKHAN

Born: February 17, 1952Home Address Office Address372 Chesterfield Road Department of MarketingAthens, GA 30622 Terry College of Business(706) 546-0508 University of Georgiae-mail: Athens, Georgia 30602-6258gzinkhan@terry.uga.edu (706) 542-3757 Fax: (706) 542-3738

EDUCATIONAL BACKGROUND

Ph.D. Marketing, The University of Michigan, 1981, Dissertation: "The Influenceof Cognitive Complexity and Copy Structure on Advertising Effectiveness."M.B.A. Operations Research and Management Science, The University of Michigan, 1979 (with High Distinction).B.A. Swarthmore College, Swarthmore, Pennsylvania, 1974, English Literature.

ACADEMIC EXPERIENCE

1994 - UGA, The Coca-Cola Company Professor of Marketing1994 - 2001 University of Georgia, Department Head2003 - Editor, Journal of the Academy of Marketing Science1991 - 1995 Editor, Journal of Advertising1991 - 1995 Book Review Editor, Journal of Marketing1992 - 1994 University of Houston, Professor, Conn Professor of Marketing1988 - 1991 University of Houston, Associate Professor, Conn Professor of Marketing1987 - 1988 University of Pittsburgh, Visiting Associate Professor 1981 - 1986 University of Houston, Assistant Professor 1979 - 1981 University of Michigan, Teaching Fellow and Research Assistant1978 - 1979 University of Michigan, Statistics Lab Counselor, Tech Support

TEACHING AREAS

Electronic Commerce (Undergraduate and Graduate)Elements of Marketing Administration (Honors Section)Introduction to Marketing (Undergraduate)Marketing Administration (Graduate, Executive MBA, Madrid Business School)Marketing Research (Graduate and Undergraduate)Advanced Marketing Management (Graduate)Marketing Theory (Ph.D. level)Research Methods (Ph.D. level)Advertising and Promotion Management / Advertising ResearchConsumer Behavior (Undergraduate, Masters, and Ph.D. level)Multivariate Statistics (Ph.D., Masters)

RESEARCH AREAS

Advertising and PromotionElectronic CommerceKnowledge Development and Managerial Decision MakingMarketing Theory and Philosophy of ScienceInternational Marketing and Cross-Cultural Research

RESEARCH ACTIVITIES: BOOKS

Arnould, Eric, Linda Price, and George M. Zinkhan, (2004), Consumers. Chicago:Irwin / McGraw Hill, ISBN: 0-07-253714-0.

* Second edition translated into Chinese.

Arnould, Eric, Linda Price, and George M. Zinkhan, (2002), Consumers. Chicago:Irwin / McGraw Hill, ISBN: 0-256-13360-3.Watson, Richard T., Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan (2000),Electronic Commerce: The Strategic Perspective. Fort Worth, TX: The DrydenPress (162 pages), ISBN: 0-03-026533-9.

* Translated into Italian, Korean, Chinese, and Portuguese.

Zinkhan, George M. (ed.) (2000), Advertising Research: The Internet, Consumer Behavior, and Strategy, Chicago: American Marketing Association (281 pages),ISBN 0-87757-288-7.Stern, Barbara and Zinkhan, George M. (eds.), (1995), Enhancing KnowledgeDevelopment in Marketing. Chicago: American Marketing Association (571pages), ISBN: 0-87757-256-9.

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Zinkhan, George M. and F. Christian Zinkhan (eds.), (1994), Capital Budgeting. London:Barmarick Publishing, ISBN: 1853850489.

RESEARCH ACTIVITIES: REFEREED JOURNAL ARTICLES

Richard T. Watson, George M. Zinkhan, and Leyland F. Pitt (2004), “Object-Orientation:A Tool for Enterprise Design,” California Management Review (Spring),forthcoming.Menon, Ajit, Aparna Deshpande, Mathew Perri and George M. Zinkhan (2004) "A ModelAssessing the Effectiveness of Direct-to-Consumer Advertising: Integration of Concepts from Marketing and Health Care," International Journal of Advertising(March).Zinkhan, George M. and Karin Braunsberger (2004), “The Complexity of Consumers’Cognitive Structures and its Relevance to Consumer Behavior,” Journal of Business Research, 52 (forthcoming).Menon, Ajit, Aparna Deshpande, Mathew Perri and George M. Zinkhan (2004) “TheUtility of Direct-to-Consumer Advertising for Health Care Decision-making: AConsumer Perspective,” Journal of Health Communication, 9 (5).Zinkhan, George M., Hyokjin Kwak, Michelle Morrison, and Cara Peters (2003),“Web-based Chatting: Consumer Communications in Cyberspace,” Journal of Consumer Psychology, 13 (No. 1), 17-28.Menon, Ajit, Aparna Deshpande, Mathew Perri and George M. Zinkhan (2003)"Consumers' Attention to the Brief Summary in Print DTC Ads and Its Role inPatient-Physician Discussions," Journal of Public Policy & Marketing, 22 (Fall),181-191.Kwak, Hyokjin, George M. Zinkhan, and Mel Crask (2003), “Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea,” Journal of Consumer Affairs, 37 (1).Balazs, Anne L. and George M. Zinkhan (2003), “The Future Retail-Scape: HowEnvironmental Forces Will Shape Shopping Over Time,” Journal of ShoppingCenter Research, 10 (No. 2), 95-121.Yue, Pan and George M. Zinkhan (2003), “Netvertising Characteristics, Challenges, andOpportunities: A Research Agenda,” International Journal of Internet Marketingand Advertising (forthcoming).

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