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Modul1 KEA Multimedia design and communication Exam questions 2013

Modul1 KEA Multimedia design and communication Exam questions 2013

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Published by Dada Andrada
Questions for module 1 BASIC WEB : Organisation, Visualization, Interaction and Communication
Questions for module 1 BASIC WEB : Organisation, Visualization, Interaction and Communication

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Published by: Dada Andrada on Jun 08, 2013
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Questions for module 1 BASIC WEB
 You have now completed the first module on 1st semester. Hopefully you haveworked hard, learned a lot and had fun while doing so. This paper is a self-test. These are questions we could ask at the internal exam. All questions on this listare topics and learning goals covered in the first part of module 1. If you cananswer 90% of these questions, and elaborate on your answers by discussingexamples chosen from your own projects, you are doing well. If not you shouldprobably spend the next week getting up to speed. You can find muchinformation on Fronter, but not all. You can also consult your notes and hand-outs from lectures or you will have to ask you co-students. You can read thebooks on the COMPULSORY list. As a last option you can ask your teachers –but don’t expect that any classes or lectures will be re-run because you werenot presentWe are confident that all students who have followed classes, made theindividual deliveries and committed themselves to their group projects willhave no problems at all with this long list of simple and very basic questions.We do not expect you to hand in a completed test. Your exam is yourresponsibility. The test is meant as help so you can evaluate your own effort inthe first module.
1.What is the difference between a symmetrical and an asymmetricalcomposition?
symmetrical is where if you split it in half it would look the same on both sides but flipped over andasymmetrical is where each side is different
 The symmetrical composition has a figurative symmetry axis that divides the composition in two sideswhich are equally distant from the axis and reverted. However, the asymmetrical composition has no suchaxis and the elements can be positioned everywhere.
2.What is a composition with radial symmetry?
a form of symmetry, arranged equally in all directions from a central point, thus any plane through the centralpoint will divided into mirror image pieces;
golden ratio/golden section
the golden spiral – the central pointis the main/important focus point from the composition
A composition with radial symmetry is the type of composition that has regularly positioned elementswhich radiate from a central point where several symmetry axis’ intersect.
3.Name the gestalt laws, and describe how they are used in your personalwebsite.
– "essence or shape of an entity's complete form”
The figure-ground phenomenon=
you will always see two things at a time.You see one object inrelation to the other, one is the figure one is the ground.
2.Law of Proximity
=Some belong together more than others – The law of proximity states that whenan individual perceives an assortment of objects they perceive
objects that are close to eachother as forming a group
3.Law of Similarity
= Some objects look more alike than others – The law of similarity states thatelements within an assortment of objects will be
 perceptually grouped together if they are similar to each other 
. This similarity can occur in the form of shape, colour, shading or other qualities.
Law of Closure=
Objects in the same ”box” seem as if they belong together – The law of closurestates that individuals perceive objects such as shapes, letters, pictures, etc.,
as being whole whenthey are not complete
. Specifically, when parts of a whole picture are missing, our perception fills inthe visual gap.
5.Law of Symmetry
– The law of symmetry states that the mind perceives objects as beingsymmetrical and forming around a center point. It is perceptually pleasing to be able to divide objectsinto an even number of symmetrical parts.
6.Law of continuity
= Continuation occurs when the eye is compelled to move through one object andcontinue to another object.
 The Law of Similarity – is the gestalt law where several elements of the composition look thesame or have similar properties so that they form a group. I have used this law in my personalwebsite in the global navigation and gallery. Each item from the global navigation has the samestyle.
 The Figure-Ground – is the gestalt law where the elements of the composition create a foregroundand background using different colours and sizes thus adding depth. The figure-ground is mostlyused in my personal website in the home page. The logo has a significantly larger size andshadow which is meant to add depth and emphasize.
 The Law of Closure – is the gestalt law where elements or shapes which are not connected to eachother form a single element as a whole. The law of closure is used in my resume. The contentfrom each section, although separated in two sides, is perceived as a whole.
 The Law of Proximity – is the gestalt law where the elements are placed close to each other andforming a group. This law is used in my gallery page in the thumbnails.
 The Law of Symmetry – is the gestalt law where the composition is divided into symmetrical parts.I have used this law in my resume page where the left side with blue background is symmetricalwith the right side.
4. Name at least 3 different kinds of contrasts, and describe how they are usedin your personal web-site.
Contrast->Form, Size, Placement, Colour, Strength
Form contrast – is used in the home page. The global navigation and personalpicture have smooth round corners while the logo is sharp and pointy. Size contrast – is also used in the home page. The logo has a significantlylarger size than the rest of the content. Colour contrast – is visible in the home page. The logo has four differentcolours while the rest of the website has just different hues of blue.5.What is the difference between a global and a local navigation?
that "local" navigation is navigation affordances that are available on one web page, but not others. Globalnavigation appears on every page of a web site
 The global navigation is present on each page of the website while a local navigation can only beaccessed on a certain page.
6.What is a menu (navigation) with a free layout?
Navigation is randomly set on the page, with different shapes, colours, etc
7.What is the difference between a serif and a sans-serif font?
Serif-cu piciorus, sans-serif simplu fara nimic
Each character from the serif fonts have small lines on the edges in their design. The sans-serif charactersdo not have those small lines.
8.What is a justified text?
Cand ocupa tot randul – vezi functi word – pe coloane
 The justified text is aligned along both left and right margins with no spaces except for kerning, leadingand tracking.
9.What is a loose left margin in a text? =non-justified10.What is the optimal length of a text line on a screen in terms of readability?
The loose right margin is preferable when the columns are narrow. Use as many word divisions as you likethey don´t disturb the readability. The optimal lenght is a line with an average of 45 to 65 typographicalunits.
 The optimal length of a text line on a screen, in terms of readability, is approximately 60 typographicunits.
11.What is anti-aliasing?
 When you anti-aliase a black text on A white background, grey pixels are Put in to smooth out the text.Whenthe size of the text is small (12pt and under..) anti-aliasing can make the text look blurred and out of focus.‘Edge pixels’ are mixed with a background colour(‘matte’)Mixing aliased edges with background pixels is called =anti-aliasing
Anti-aliasing is the property of adding pixels with a lower opacity on the edge of the characters makingthem look smoother.
12.What is the difference between display typography, reading typography andconsultation typography?
Display typography
is designed to catch the attention of the user. Try to make it unique so the userremembers it.-logo-ul meu de ex
reading typography -
“bodytext” indicates larger amounts of text,that are meant to be read.- la ziarede ex
Consultation texts
are texts that are to be consulted but not read in large amounts. Consultation texts can be found in phonebooks, address lists, calling cards and menues on the internet.
 The display typography is used for headlines and larger texts and is anti-aliased, the reading typographyis used for the actual content, articles, sections and has a smaller size and the consultation typography isused for links and contact information.
13.What is an opponent colour?
red-green content of the test light.Cancel the blue-yellow content of the test light.
Opponent colours are two colours which are symmetrical on the colour wheel and can never be perceivedtogether as they are opposite and share no hue
14.What is the name of the file format that Photoshop uses?

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