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Rural marketing sucess stories

Rural marketing sucess stories

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Published by gaurisiss4952
RURAL MARKETING REAL SUCESS STORIES
RURAL MARKETING REAL SUCESS STORIES

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Published by: gaurisiss4952 on Apr 26, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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RURAL MARKETING -RURAL MARKETING -REAL SUCESS STORIESREAL SUCESS STORIES
 
 
MARICO INDUSTRIESMARICO INDUSTRIES
With objective of creating awareness for With objective of creating awareness for Parachute Coconut Oil pouches in towns lessParachute Coconut Oil pouches in towns lessthan 20,000 population in tamil nadu & in order than 20,000 population in tamil nadu & in order to convert loose oil buyers into parachute pouchto convert loose oil buyers into parachute pouchcustomer,customer,Marico launched a van campaignMarico launched a van campaign. The. Thecommunication strategy focused on gettingcommunication strategy focused on gettingwomen out of their homes to participate in vanwomen out of their homes to participate in vancampaign, which was aimed exclusively for themcampaign, which was aimed exclusively for them& for the first time conducted by women.& for the first time conducted by women.
 
 
MARICO INDUSTRIESMARICO INDUSTRIES
RESULT FOR CAMPAGINRESULT FOR CAMPAGIN::
A study by Marico revealed that 25%A study by Marico revealed that 25%conversion from loose coconut oilconversion from loose coconut oilusage to Parachute pouch pack, postusage to Parachute pouch pack, postvan campaign & a substantialvan campaign & a substantialincrease in sales from campaignincrease in sales from campaignareas.areas.

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