Perceiving and Re-Perceiving Objects
Anne Treisman
University of California, Berkeley
ES
A number of experiments exploring priming effects and
‘automatization in the perception of novel objects are de-
scribed, and a framework for understanding the benefits
‘and costs of re-perceiving previously seen objects is pro-
posed. The suggestion is that perceiving an object creates
@ temporary representation in an object file that collects,
integrates, and updates information about its current
characteristics. The contents of an object file may be stored
‘as an object token and retrieved next time the object ap-
pears. This facilitates its re-perception when all of the
attributes match and may impair it if some are changed.
Thus, the world molds our minds to capitalize on earlier
experiences but at the same time leaves us able readily
to detect and represent any novel or unexpected objects
and events.
When you look at the object in Figure 1, it has some
effects on your brain. First you can see it. Second you
try, and some of you fail, to identify it by matching it to
traces of relevant experiences stored in memory. So you
classify it as an unknown object about which I am trying
to make some points. When I take it away, it eaves some
traces in memory. Some of you may be able to remember
it in schematic form tomorrow or later, just as some (not
all) of you can visualize the Taj Mahal. In addition, and
perhaps independently of these consciously retrievable
‘memories, the single exposure to this visual object will
have effects on how you perceive it again, and perhaps
(on how you perceive other stimuli. Some of these effects
are short lived; others are quite persistent.
Tam interested in understanding the changes that
happen when we perceive and re-perceive or remember
an object. 'am, of course, not alone in asking these ques-
tions. It will be obvious that the ideas owe a lot to other
people, particularly to Kirsner, Dunn, and Standen
(1987), Hinteman (1976, 1986, 1988), Jacoby and Brooks
(1984), Logan (1988), Roediger (1990), Schacter (1987;
Schacter, Cooper, & Delaney, 1990), and Tulving (1983;
Tulving & Schacter, 1990). I will use a selection of ideas
that are similar to theirs in an attempt to link perceiving
and re-perceiving across different intervals and in different
tasks oF contexts
Before I get to my story, I need to introduce a con-
ceptual distinction between two different ways we might
represent objects, both during perception and in visual
memory. Some years ago, Daniel Kabneman and I sug-
ested that object perception comprises two different
Processes, corresponding roughly to seeing and to iden-
tifying (Kahneman & Treisman, 1984). In identifying an
object, we match it to a set of stored descriptions that
summarize our knowledge of what things look like—what
‘makes something a rabbit, or a teapot, or the Taj Mahal,
Many psychologists have attributed perceptual identifi-
cation to a recognition network of nodes and connections,
whether at the symbolic level or at the subsymbolic level,
of connectionist nets. I will call these stored representa-
tions object types.
Seeing is often equated with activity in the same set
‘of nodes that signal the identity or category of the object.
However, Kahneman and I argued that some other form
of representation is needed in addition, to mediate per-
ception of any particular instance of an object in all its,
often arbitrary particularity—this yellow teapot, on this,
table, with this cracked lid. I wil cali these representations,
object rokens. When we form an object token for a newly
perceived object, we also try to match its content to our
stored dictionary of object types. We may or may not,
succeed-—you presumably failed for the object in Figure
1. But we do see the object anyway, perfectly clearly if
visibility is good, because of the object token that specifies
its features and structure, even without a label telling us
what it is,
In this article { will try to fill out, both from exper-
imental results and from further speculation, how I believe
that object tokens are formed and later retrieved or re-
perceived. I will describe results from several tasks that
‘measure visual memory indirectly, as changes in latency
with immediate repetition or with long-term practice.
‘These are implicit memory effects, and I will ask whether
they are best explained in terms of object tokens or of
changes in nodes or connections in a recognition network.
‘The aim is to map out a framework for describing priming,
Editor's note. Articles based on APA award addesss that appear inthe
“American Pyohologist ae scholarly articles by distinguished contributors
{the fied. As such, they are given special consideration inthe American
Psychologists editorial selection proces.
This article was originally presented as a Distinguished Scientific
‘Contribution award atthe 99th Annual Convention of the American
Psychological Association in San Francisco
“Auhor’s Note. Tis research vas supported by US. Ar Force Ofce
of Scientie Research and Olfice of Naval Research, Grant 90-0370,
‘The manuscript is submitted for publication with the understanding
that the U.S. Government is authorized to reproduce and distribute
reprints for government purposes, notwithstanding any copyright no
tation thereon. Preparation ofthe article was also supported by the Russell
Sage Foundation.
Tam grateful to Daniel Kabneman, Nency Kanvisher, eona
‘Khurana, Morris Moscovitch, and Gail Misen for thie helpful com
‘ments, and to Epiram Cohen for programming the displays
(Correspondence concerning this article shoul be addrese to Anne
‘Treisman, Department of Psychology, Universit of California, Berke
cA 94726,
862
July 1992 + American PsychologistNN el
Figure 1
Nonsense Shape With No Prestored Perceptual
Representation
———_—
effects of visual memory at different delays and through,
different re-perception tasks. We may then be able to make
inferences about the memory representations responsible
for the observed effects.
Let me anticipate the conclusions, in order to guide
you through a varied sample of experiments. (Table |
also gives an overview.) As Jacoby, Logan, and others
we done, J will try to account for many of the implicit
memory effects we have observed in terms of a large set,
of object tokens, one for each experience of a perceived
object. Tokens are set up in a single trial and can affect,
performance after substantial periods of time (at least a
week in one of our studies). They may be retrieved the
next time the same object appears and may affect its re-
perception, either speeding it up or interfering if the object,
‘was previously irrelevant or ifsome features conflict with
those of the present stimulus. If the object was attended,
the token specifies its incidental properties—as seen on.
‘a particular occasion—as well as the properties that were
relevant to the task. This article describes a sample of
preliminary experiments that suggested these conclusions.
Some of the conclusions are quite tentative, but we can,
use them as straw men to shoot at when further evidence
is collected.
Object Files and Visual Immediate Memory
‘The first experiments I will describe explored the initial
process of setting up object tokens in a perceptual task
that also illustrates why we felt the need to propose their
existence. The aim was to account for the perception of
dynamic scenes containing moving, changing objects.
Although in our daily lives we seldom watch pumpkins
turn into carriages or frogs into princes, we do face in a
milder form the problems of maintaining the perceived
unity and continuity ofa single object as its shape changes
through motion, perhaps also revealing new parts or
properties. To account for the integration over time of
information about any particular object, Kahneman and
introduced the metaphor of object les by analogy with
the file that the police might use to collect information
about a particular individual or incident, An object file
isa temporary structure within which information about
a particular, presently visible object is collected, inter-
related, and updated, as the object moves or changes its
appearance. It is the collecting box in which an object
token is formed. Note that the functional instantiation
of an object fle need not be activity ina particular group
of cells; it could also be a temporary synchronization of
activity in groups of cells located in different areas of the
brain (Eckhor et al., 1988; Gray, Konig, Engel, & Singer,
1989). It must, however, have the potential of leaving a
‘more permanent trace, recording the object token beyond
the time for which the object is perceptually available,
We designed a series of experiments to demonstrate
the existence of these object-specific representations
(Kahneman, Treisman, & Gibbs, 1992). Most of our ex-
periments used a letter-naming task in which two suc-
cessive displays of letters are linked by the motion of
frames presented around the letters. In a typical experi-
‘ment, two empty boxes appear. Two letters are briefly
flashed in the boxes (see Figure 2), which then move,
empty, to two new locations. Finally a third letter appears
in one of the two, to be named as quickly as possible, We
find that naming is faster when the same letter had pre-
viously appeared in the same frame than when a new
letter is presented. Surprisingly, however, naming speed
is completely unaffected (relative to naming a new letter)
if the same letter had previously appeared in the other
frame. Thus, conventional priming is absent. Under the
particular conditions of this experiment, retrieval and
‘matching seem to be determined entirely by the object
file, addressed by its spatio-temporal coordinates and not
by its content. We suggest that when a new stimulus ap-
pears, the visual system tries to associate it with its recent
history. It is matched to the most likely past object, con-
strained by the spatio-temporal continuity of the object
file. If the present stimulus matches the past content of
the object file, perception is faster than if a change has
occurred.
Our experiments demonstrate a brief visual memory
spanning the interval in which the objects move, empty,
to their new locations (Kahneman et al., 1992). It is in-
teresting that we found no effect of the temporal interval
or of the duration of the initial letters over the range we
tested, The matching benefit was about equal for initial
presentations of 30 milliseconds and 1 second and for
motion that took 700 milliseconds or less than 100 mil-
liseconds, making it unlikely that the effects depend on
iconic memory.
‘When we used words rather than letters in a similar
experiment, we did find some priming that was not object
specific, indicating retrieval by content. However, this was
in addition to object-specific priming of about the same
‘magnitude as is obtained with letters. Words are much
‘more distinctive than letters, and unlike the letters, they
July 1992 + American Psychologist
863EEE
Table 1
Evidence for Object Tokens in Re-Perception
“Tne of test Ts Observations Inerancee
During original Name letter or conjoin features in Object-specifi reviewing Object files, addressed by spatio-
perceptual final display of sequence with and feature ‘temporal coordinates, are
experience. ‘moving, changing objects (with integration. Created to collect and integrate
Kahneman and Gibbs)
Immediate repetition Match one of two superimposed
of fist shapes. Look for negative
‘experience. priming when unattended
shape becomes attended one
(with DeSeneppe
Delayed repetition of Draw briefly presented masked
first experience. pattern. Compare with explicit
‘memory in recognition tasks.
(with Musen)
Transfer to other
tasks atter
Search for line patterns. Measure
transfer to other perceptual
tasks with same targets (with
Vietra),
‘Search for conjunction or for
feature targets; look at trial-to-
trial repetition effects (with
Hayes)
‘Short-term repetition
riming,
Search for conjunction or feature
targets presented with location
or irrelevant feature
‘consistencies (with Hayes).
Later sessions of
extended
practice.
Information about each
attended object.
(Object representations are
‘established in a single tral, even
Equal or greater
‘Negative priming from
novel shape {or the irrelevant object in a
‘compared with familar superimposed pair.
Greater accuracy for
pattern previously
seen in a single study
tral. Little effect of
repeated study or
delay. Dissociation
between implicit and
‘explicit memory.
Large effects of practice
within the search task
but litle or no transfer
to other tasks.
‘Object representations established
in one tral can last for a
Considerable time (up to one
week) and are only slightly
strengthened by four more
exposures.
Object tokens also contain
information about the response:
that was made. Learing in
extended practice includes
selection of appropriate
responses.
Object tokens depend on focused
attention. They contain
irrelevant as well as relevant
features. Retrieval from
previous trial is cued primarily
by location.
tn conjunction search
benefit of match to
previous trial when
target, location, and
irelevant features are
repeated. in feature
search, much less
specicty
Costs and benefits of
location and feature
consistencies in
Conjunction search:
much reduced in
search for feature
targets.
Object tokens for attended stimu
accumulate across trials; they
are retrieved by content, but
also contain correlated
Information about focation and
irrelevant features.
ES
‘were not repeated across trials in our experiment, Dif.
ferences in the activation of types in a semantic network
would therefore be much greater between primed and
‘unprimed words than between primed and unprimed let-
ters. We suggest that type activation and token matching
make independent contributions to the preview benefit,
that we observed with words.
Object files are involved in feature integration as
well as in speeded identification of a stimulus. In a similar
paradigm, we presented four frames, flashed up a hori-
zontal line in two of them, and a vertical line in the other
‘two (Figure 3), moved the empty boxes to new locations,
and finally, flashed another horizontal or vertical line in,
‘each box in its new location. (The result is summarized
in Treisman, 1988.) Subjects were asked to detect a plus
sign that on one half of the trials replaced a line in one
of the four boxes in the final display. They were slightly
slower to say there was 0 plus when the two successive
lines within each frame differed in orientation, and so
would have made a plus if they had been temporally and,
spatially superimposed, compared with when the two
successive lines within any given object were both hori-
zontal or both vertical. The two successive displays of
lines were apparently integrated within the frames that,
linked them, making it harder to distinguish illusory
pluses from the real target plus. Mordkoff (1991) recently.
obtained similar results in a task that required integration
of color and shape. Subjects were more likely to sce il-
lusory recombinations when the features were seen as
‘belonging to the same moving object in different positions
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July 1992 + American Psychologist