with it a tremendous product line that helps secure our leadership position as the company of choice for consumers interested in a healthy, sustainable lifestyle.”Seventh Generation products at AmazonWith regard to bobble, the companies see a rich cultural synergy. Seventh Generation intends to preserve the brand, retain the founders and build on the legacy and values of the team. The companywill also continue bobble’s relationship with famed designer Karim Rashid, whose unique visualimprint can be found across the bobble line. bobble co-founders Stephanie Watson and Richard Smiedt, who will join the Seventh Generation team,offered “We’re like corporate soul mates — they understand our values, our customers and our company in a way no one else has. We would equate it more to an adoption than a buy-out. We areexcited to be partners as part of a growing family with a shared passion for our brands and alignment of mission.”
Kitchenboy Wonders Why Sell bobble?
Journalists are supposed to ask the key questions like the Who, What, Where and Why. The pressrelease from Seventh Generation answers all but the last, the Why. Even the Wall Street Journal (WSJ)article reporting on the story – the first place I had heard the news – did not answer the Why.I can deduce that for a publication like the WSJ the Why is implied: this is what businesses do. Areasonable offer was made by a logical new owner and the deal accepted. In all honesty if someonecame to me tomorrow, made a reasonable offer for this little publication site and offered me a positionin their company, I would accept. Then again, I don’t have employees and their families to consider.According to the report in the WSJ, in 2007, San Francisco venture-capital firm Catamount Ventures paid more than $10 million for a minority stake in Seventh Generation, whose other shareholdersinclude employees and a few family investment funds. The investment valued the company at roughly$100 million at the time, according to a person familiar with the matter.Jed Smith, a partner at Catamount, commented that his fund doesn’t have a specific exit strategy for Seventh Generation but believes it could one day be a public company or a possible acquisitioncandidate for a larger consumer-products maker.“We’re not actively trying to sell the company. We think its peak value is several years away,” Mr.Smith informed, adding that the current plan is “to grow it as large as we can.”“Seventh Generation currently has no debt and is cash flow positive,” Mr. Replogle added.