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Marketing management

Marketing management

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Published by Hamza
marketing management lecture notes for MBA.BBA.ACCA,CA & ACMA students
marketing management lecture notes for MBA.BBA.ACCA,CA & ACMA students

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Published by: Hamza on Apr 26, 2009
Copyright:Attribution Non-commercial

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08/20/2013

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Marketing ManagementMarketing Management
Defining Marketing for the Defining Marketing for the Twenty-First Century Twenty-First Century 
 
The Chartered Institute of The Chartered Institute of MarketingMarketing
‘Marketing is the managementprocess that identifies, anticipatesand satisfies customer requirementsprofitably’
 
 Adcock et al  Adcock et al 
 
The right product, in the right place, atthe right time, and at the right price’

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