Keyword Basics Series: Lesson 1
How Search Engines Work
“Why can’t mysite be foundon Google?”
One of the most frequently asked questions we get from website ownersis, “Why can’t my site be found on Google?” Tey know it’s important toappear at the top of search engine results but they don’t know why it does-n’t happen to them.Tey may well be in awe of the ‘black arts’ of search engine optimizationor puzzled by the complexity of it all. If they’re unlucky they will have paidout money to some snake oil salesman guaranteeing to get them to thetop in 48 hours–and been sorely disappointed with the lack of traﬃc thatresults.Most search engine optimizers are highly ethical, professional people butunsurprisingly they tend to keep their cards close to their chest. So whatis the website owner to do to compete?
Te big secret is there is no big secret
It’s true: the ‘big secret’ of search engine optimization is that there is nobig secret. Optimizing your website is all about understanding what is