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Get Found Online
Consumers are searching for your products and services online.Is your website getting found?
 
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The Internet 
has profoundly transformed the way people learn about and shopfor products. Ten years ago, companies reached their consumers through tradeshows, print advertising, and other traditional marketing methods. Today,consumers start their shopping experience by looking on the Internet, in the searchengines, the blogosphere, and social media sites. In order to remain competitive,businesses’ websites need to be found online by the consumers already searchingfor the products and services that you sell.Businesses must get found online by the consumers searching for their products andservices in the:
Search EnginesBlogosphereSocial Media
 
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Part I: Outbound vs. Inbound Marketing
The Internet has changed the dynamics of the business world. For the past decades, marketers have used
“outbound” markeng techniques such as trade shows and print adversing, where marketers push out amessage far and wide hoping that it resonates with a few individuals. These outbound markeng methods arebecoming less and less eecve for two reasons:
People are geng beer at blocking out interrupon-based markeng messages.
The average person is inundated with thousands of outbound markeng interrupons per day and is guringout more creave ways to block them out, including caller ID, spam ltering, and on-demand TV and radio.
The Internet presents quick and easy ways for consumers to learn and shop.
Instead of ying to a trade show across the country, for example, a consumer can go the Internet to research
and purchase products or services.
Today, consumers are going to the Internet to start their purchasing process. In order to remain compeve, busi-nesses need to ulize “inbound” markeng techniques to “get found” by the consumers searching for their prod-
ucts and services online.
Outbound Markeng
telemarkeng, tradeshows, direct mail,
email blasts, print ads, tv/radio ads
InterruponInbound Markeng
search engine markeng (SEO & PPC),
blogging, social media
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