Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Walmart Environment Strategy

Walmart Environment Strategy

Ratings: (0)|Views: 10 |Likes:
Published by Mithun Krisna
Walmart Environment Strategy
Walmart Environment Strategy

More info:

Categories:Types, School Work
Published by: Mithun Krisna on Jun 09, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

06/09/2013

pdf

text

original

 
WAL-MART`s ENVIRONMENTAL STRATEGYCASE WRITE UPKEY PERSONALITIES:
Leslie Dach, VP- Corporate Affairs and Government Relations, WMT
Leo Scott, Former President and CEO, Wal-Mart Stores, Inc
Hank Mullany, Head-Eastern Division
Rev Jim Ball, Executive Director, Evangelical Environment Network 
Pam Mortensen, Chief Buyer-Jewelery, WMT
Michael T Duke, Vice Chairman, International Division, WMT
Darrell Meyers, WMT Associate
Andy Ruben, VP – Corporate Strategy and Sustainability, WMT
Americus Reed, Professor – Marketing, Wharton School of Business
Matt Kistler, Sr VP – Sustainability, WMT
Frank Dixon, Former MD of Research for Innovest Strategic Value Advisors
Eric Orts, Director, Professor – Legal Studies at Wharton School of Business
CASE FACTS:
Sam Walton started WMT in 1962
First store in Rogers, Arkansas, USA
The company went public in 1972
Growth to operate 276 stores by 1970
Sales revenue $1billion during 1980
Offers the lowest possible prices for customers
Previous Tagline “Always low prices”
 
In September 2007, New Tagline “Save Money, Live Better “
21
st
Century Leadership Three goals for WMT 1) Respect for individual 2) Service toour customers 3)Striving for excellence
Deals and low pricing strategy implemented.
Environmental initiatives where taken
Largest solar panel purchased to save energy
High efficiency stores (HE2) which consumed 25% less power than existing stores.
Go green products where made main stream.
Suppliers where asked to follow environmental standards.
Reduction in solid waste 25%
Reduce plastic shopping bag usage 33% by 2013
Trying to improve SCM by spending $500Mn to increase fuel efficiency by 25%
WMT Supply Chain Management (2004) $18Billion works from 5000 Chinese suppliers
Greening Supply Chain Management and reduces global waste
Packing’s to be made go green and made to reduce package items.
Cutting down illegal woods are eradicated.
Reduced plastic bags to save environment for future.
Discount on energy saving products.
Cutting greenhouse emissions by 20%
SWOT ANALYSISSTRENGTH
 Name and fame of the company
Large Scale economy
Pricing advantage over competitors
 
Supply Management at its best
Spread over various parts of the world.
WEAKNESS:
Unfair work treatment.
Gender based paying-women paid low.
Heavy norms for suppliers.
OPPORTUNITIES:
Consumers positive attitude towards walmart
Expansion into new countries
Expansion into various segments
Go green importance is known.
THREATS:
Similar Rivals
Profit Loss due to competitors
Government Norms
Opposition from political parties and local people
Oppositions from middle mans
LEADING QUESTIONS:
How did walmart sustain over rivals?

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->