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Social Media Marketing

Social Media Marketing

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Published by lizen2012 sake
Social Media Marketing Industry Report 2013
Social Media Marketing Industry Report 2013

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Published by: lizen2012 sake on Jun 09, 2013
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Copyright 2013, Social Media Examiner
2013 SOCIAL MEDIAMARKETINGINDUSTRY REPORT
 How Marketers Are Using Social Media to GrowTheir Businesses
MAY 2013
 
BYMICHAEL A. STELZNER Sponsored by
 
 
2013 Social Media Marketing SocialMediaExaminer.com Page 2 of 43  Industry Report © 2013 Social Media Examiner 
Letter from the author…
Hello fellow marketer!Welcome to our
5
th
annual study
! Social media marketing isstill growing. And for businesses, social media is essential,as you'll see detailed in this year's report.This
43-page report
contains easy-to-digest insights intohow marketers are currently using social media and theirfuture plans.If you're in charge of marketing your business, you'll wantto closely examine the
nearly 70 charts
on followingpages. I'll reveal the "not-so-obvious" findings among thisdata-rich content.The report will uncover the "who, what, where, when andwhy" of social media marketing.More than 3000 of your fellow marketers provided the kindof insight you won't find elsewhere.I hope you enjoy it!
If you find value here, please let your peers know about thisreport
. You can find the original page for the report here:http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/All my best!Michael A. StelznerFounder, Social Media ExaminerHost, Social Media Marketing podcast
 
 
2013 Social Media Marketing SocialMediaExaminer.com Page 3 of 43  Industry Report © 2013 Social Media Examiner 
Table of contents
EXECUTIVE SUMMARY ..................................................................................................... 4
 
MAJOR FINDINGS ............................................................................................................ 5
 
TOP 5 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED .................................... 6
 
USE OF SOCIAL MEDIA MARKETING ................................................................................. 7
 
MEASURING SOCIAL MEDIA ...........................................................................................10
 
EFFECTIVENESS OF FACEBOOK MARKETING ...................................................................11
 
MOBILE-OPTIMIZED BLOGS ...........................................................................................12
 
INTEGRATED SOCIAL ACTIVITIES ...................................................................................13
 
WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA MARKETING ........................................14
 
BENEFITS OF SOCIAL MEDIA MARKETING .......................................................................17
 
COMMONLY USED SOCIAL MEDIA PLATFORMS ..............................................................23
 
THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS... ..................................27
 
HOW WILL MARKETERS CHANGE THEIR FUTURE SOCIAL MEDIA ACTIVITIES? ...................29
 
SOCIAL MEDIA PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT .......................37
 
SOCIAL MEDIA OUTSOURCING ......................................................................................39
 
USE OF OTHER FORMS OF MARKETING ..........................................................................40
 
SURVEY PARTICIPANT DEMOGRAPHICS .........................................................................41
 
ABOUT MICHAEL A. STELZNER ......................................................................................43
 

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