Define various theories of communication in simple words, which theoryyou think is more preferable and why?
One very influential theory is called the mathematical or electronic theory of communication.This idea emphasized the technical problems of transmitting a message from a sender to areceiver.It is based on, and uses the language of, electronics.The message begins with an
, the mind of the sender (writer or speaker), who
a message into words and sentences. The message is
as a signal (marks on paper or sound waves) through a channel, where it may be distorted by
(such as smudged typing or acoustical problems). As a last step, the receiver (listener or reader)
the message. Look at the following illustration of this theory.
As “sender”as “receiver”
The electronic theory is helpful because it introduces the ideas of senders and receiversand of possible interference. It emphasizes one important aspect of communication:accuracy.Its usefulness is limited, people are not machines. It may be possible to design perfectlyan accurate electronic communication system but not a human one. Emphasis onaccuracyignores many other important dimensions of the situation in which we communicate. Onemay express an idea very accurately, but other may think he does not have the right totalk, so we need to understand other theories too.
Social Environment Theory
Social environment theory is of the social and behavioralscientists. It says that we must consider the situation, the social context in which we willwork.When we work and communicate together, we all participate in a social situationWithin that situation, each agrees to assume certain roles – such as “compromiser,”“initiator,” “or “encourager” – based on our part in the activity.We each have a certain status prescribed officially, such as our job title.We need to understand the rules, or the “culture,” of the environment in order tocommunicate: both the official rules – such as company policies and practices – and thoseunwritten rules regarding to whom, how, and when, and for how long it is appropriate for