HISTORY OF PUBLIC RELATION:-
Public Relations as a term was first formally used by ‘
in theyear 1807 ,while drafting his seventh address to the congress delegates when hescratched out the words “State Of Thought” and wrote “Public Relations” instead.Informally Sir Walter Raleigh used it even earlier during the Land RehabiliationMovement , while persuading people from different parts of America to settle in therural parts of Virginia. This was the first organized effort to win and mobilize publicopinion. In India , the term of course gained importance later through the PublicRelations Society of India (PRSI) in 1958.
Meaning And Introduction:
Public Relations, commonly called as PR is an activity aimed at increasingcommon & understanding between an organization or individual & one or moregroups called Publics”.
What Is Public?
Public is a group of similar ideas, an assortment of persons having the sameinterests, problems, circumstances & goals. They vary in their forms & sizes theyhave a multitude of wants & desires. Each group has its own likes & dislikes. Groupcan be classified as:- Employees form a group/public, employers form another group,etc. Other members of the public can be dealers, wholesalers, investors, etc. Each of these group is a public & everyone tries to attract a district audience with its variedtools & techniques. A public may also be made up of a no. of individual’s who areunorganized & hard to identify but who for widely varied reasons have a commoninterest in the matter at issue.Today, however, when modern means of common make vast number of peopleaware of controversial issues & common interests, publics tend to be large &impersonal. These publics involve people who are not known to each other & arewidely distributed over the country, or even among a number of countries. Themembers of such public rarely meet each other face to face or have much direct