Demographic environmentDemographic environment
India has, according to 2001census, 65.38% literacy rate. Theliteracy rate varies across rural(59.4%) and urban (80.3%) India. These contrasts in literacy levelsare significant and have importantimplications for insurers.
Literacy and education increasesemployability of the person inhigher earning jobs and also bringsabout a change in perception aboutneed for insurance.