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Distribution Management for Services

Distribution Management for Services

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Published by abassalishah
By a world renonwed marketing guru Prof Musadiq Amin Sahaf
By a world renonwed marketing guru Prof Musadiq Amin Sahaf

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Published by: abassalishah on Jun 10, 2013
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06/10/2013

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Service Location and Channels
Professor Musadiq A. sahaf The Business SchoolUniversity of Kashmir 
 
Intended outcome
To identify and examine the issues involvedin the decision concern with location andchannels for services
To study the factors influencing channelstructure; and
To examine the management of channel
 
Location and ChannelDecisions
How to deliver the service to thecustomer; and
Where the delivery should take place

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