PPC
❒
Fall 2008
5
Injustfouryears,the29-year-oldCalifornianativehas turned Big Red Painting (named for his almamater) into one of the most successful commercialpaintingcontractorsinBoise,Idaho.Andhehasdoneit with a staff of four people or less.
Recognizing trends
The recent growth of Idaho’s capital city was oneoftheprimaryreasonsBaumbachdecidedtostarthisbusiness there. According to U.S. Census figures,Boise County was ninth in the nation in the rate of populationgrowthinthe1990s.In2007,Forbesmag-azine ranked Boise No. 3 in its “best placesfor business and careers” list, and Inc. listeditninthamongits“hottestmidsizecitiesforentrepreneurs.”Like many paint start-ups, Baumbachbeganinresidential,butquicklyspottedbet-ter opportunities in the commercial market.“Three years ago, there was no certainty of what would happen to the housing mar-ket,” he says.“At that time,speculators werebuying and selling a year later and making big prof-its.Butkeepinganeartothegroundallowedustosee
BigRedPainting
Boise, IdahoFounded 20044 employeesBUSINESS MIX:70% commercial24% industrial3% residential repaint2% new residential WEB SITE:www.bigredpainting.com
Study Study Study
LucasBaumbach’snew residentialworkincludesa numberofhomesintheBown CrossingdevelopmentinBoise.LucasBaumbach’snew residentialworkincludesa numberofhomesintheBown CrossingdevelopmentinBoise.
openness to new products and marketsopenness to new products and markets
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