Together, we can work smarter

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Introduction

Collaboration—the key to working smarter

What does it mean to work smarter?

In a world where business conditions changedaily or hourly, your organization can’t affordto sit still. You need to be agile and adaptable.Strengthen relationships and leverage thepower of participation in order to find informa-tion and ideas, wherever they may reside. Anddo it all in a more cost-effective way. Collabora-tion can help you work smarter—together.With IBM Lotus

software, we are helpingorganizations around the world work smarterevery day. With Lotus software, you can find theanswer to a question in seconds, from an experthalfway around the world. You can share andedit documents with colleagues in realtime, overthe Web, as if you were in the same room. Youcan mash together application components tomake faster business decisions. You can usethe Web as your operating platform. You havethe potential to erase boundaries and build rela-tionships. Save money. Beat the competition.Take responsibility. And create the future. It allstarts here.

“ With so much technology and networking available at such low cost,what wouldn’t you enhance? What service wouldn’t you provide acustomer, citizen, student or patient? What wouldn’t you connect? What information wouldn’t you mine for insight?”

—Samuel J. Palmisano, chairman, president and CEO, IBM (from the speechat The Council on Foreign Relations, November 6, 2008)

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Connect

| Collaborate | Innovate | Optimize | Why IBM?

Connect

Build strong relationships that drive results

How well do you really know your customers?You’d better know them well—customer experi-ence has become one of the biggest ways todifferentiate from the competition. Customerswant to do business with you online, wheneverand wherever it’s convenient for them. Theywant self-service business transactions that areconvenient and secure. That goes for employ-ees and suppliers, too. IBM Lotus softwarehelps you create not just a customer base, buta community. It enables you to know whatpeople want before they ask for it. You can createdialogs and foster productive relationships bothinside and outside your organization, and makebetter use of all the knowledge and expertisetrapped there through a family of robust, security-rich collaboration solutions.

of decision makers said that customerexperience would be very important or criticalto their business. However, half of themlacked a clear customer experience strategy.