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Global Consumer Behavior

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3.5. Conclusion for global consumer

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Upload Date:	04/28/2009
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Sections

E-Travel Agents Selling to Ethnic Customers1
1.1. Introduction
1.2. Market structure
1.4. Electronic distribution channel
1.5. Services marketing
1.6. Relationship marketing
1.7. Hypotheses and findings
1.7.1. Hypotheses
1.7.2. Findings
1.9. References
2.1. Introduction
2.2. Background and objectives
2.3. Theoretical framework
2.3.1. Pronouns as relationship building units
2.3.2. Advertising and personal and possessive pronouns
2.4. Data and methods
2.5. Results and contribution
2.5.1. Mobile phones
2.5.2. Digital cameras
2.5.3. DVDs
2.6. Conclusions and limitations
2.7. References
Culture and Diversity: A New Approach of Management
3.1. Introduction
3.2. The notion of culture
3.2.1. Definition, content and properties
3.2.2. Properties, functions and process
3.3. Culture and globalization
3.3.1. Culture: orientation of values
3.3.2. Culture: a solution for global problems
3.4. Multiculturalism and the global economy
3.4.1. Global companies
3.4.2. Countries with ethnic, cultural, religious and linguistic diversity
3.4.3. Countries with imported ethnic minorities
3.5. Conclusion
3.6. References
Is Behavior Prone to Social Influence?
4.1. Introduction
4.2. The problem
4.3. Theoretical view: a psychoanalytical “interactionist” diagram
4.4. Culture in the sociological sense
4.5. Does behavior result from social identity?
4.6. Behavior and collective conscience
4.6.1. Social psychology
4.7. Behavior: from individual identity to social identity
4.7.1. Covariance model
4.7.2. Social identity: the origin of social behavior
4.7.3. Social identity and membership group
4.7.4. The social link: regulator of community behavior
4.7.5. The social status of the individual: factor of specific behaviors
4.7.6. Social status: conformist behavior – a source of social cohesion?
4.7.7. Deviance facing social standards: non-conformist behavior
4.8. Conclusion
4.9. References
5.1. Introduction
5.2. Gender approaches in marketing
5.2.1. Gender orientation of the roles/ideology of gender
5.2.2. Women’s remunerated work
5.3. Housework
5.4. Assumptions of the research
5.4.1. “Family addicted” women
5.4.2. Resigned women
5.4.3. Consensual women
5.4.4. “Avant-gardist” women
5.5. Summary of results
5.6. Conclusion
5.7. References
5.8. Appendix
6.1. Introduction: globalization and culture
6.2. Material determinant for consumption
6.3. National culture values
6.4. Material culture
6.5. Changes in consumption
6.6. Conclusion
6.7. References
Appendix 1: Lithuania and Bulgaria basic characteristics in 2004
7.1. Introduction
7.2. Country of origin effects on consumer behavior
7.2.1. Country of origin effects defined
7.2.2. Halo or summary
7.2.3. The importance of the country of origin
7.2.4. Factors influencing the attitude towards the country of origin
7.3. Research hypotheses
7.4. Empirical analysis
7.4.1. Sample
7.4.2. Instrument
7.5. Results
7.6. Discussion
7.7. Concluding comments
7.8. References
8.1. Introduction
8.2. Online buyers worldwide
8.3. Key drivers of global consumer shopping behavior online
8.3.1. Demographics
8.3.2. Internet experience
8.3.3. Browsing behavior
8.3.4. Shopping orientations
8.4. The case of Spanish e-shoppers
8.4.1. Methodology
8.4.2. Results
8.5. Conclusions and managerial implications
8.6. References
9.1. Understanding the billion minds
9.1.1. Income growth
9.1.2. Affordability growth
9.1.3. Obsession of education- and health-consciousness advances
9.1.4. Entertainment
9.2. A springboard for more consumption
9.3. A new consumption push for 2006–07
9.3.1. The rising middle class in India
9.4. Impact on marketing
9.4.1. Required: mature market strategies
9.5. Conclusion
9.6. References
10.1. Introduction
10.2. Data and methodology
10.3. Empirical results and discussions
10.4. Conclusion
10.5. References
10.6. Appendix
11.1. Introduction
11.2. History of diffusion of innovation
11.3. A theoretical framework
11.4. Adoption of electronic banking service innovations
11.5. Data
11.5.1. Measures and scaling
11.5.2. Analysis
11.5.3. Factor analysis
11.6. Discussion and conclusion
11.7. References
11.8. Appendix
12.1. Introduction
12.2. The cultural difference between China and the West
12.3. Chinese traditional culture and its values
12.3.1. Confucianism and core beliefs
12.3.2. Taoism
12.3.3. Buddhism
12.4. Some essential aspects of Chinese culture
12.4.1. Group orientation
12.4.2. Guanxi is one of the secrets to success in China
12.4.3. The Chinese are superstitious
12.5. Who are the major customers in China?
12.6. Brand effect on Chinese consumer behavior
12.7. Managerial implications and suggestions
12.8. Discussion and limitations
12.9. Conclusion
12.10. References
13.1. Introduction
13.2. Hypotheses development
13.2.1. Risk perception
13.2.2. Brand parity
13.2.3. Susceptibility to Normative Influence (SNI)
13.2.4. Value-expressive function
13.2.5. Conceptual model
13.3. Research design
13.3.1. Data collection
13.4. Data analysis
13.4.1. Assessment of the measurements
13.4.2. Results
13.4.2.1. Model testing
13.4.2.2. Hypotheses testing
13.5. Discussion
13.6. References
List of Authors
Index

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