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Channel of Distribution

Channel of Distribution

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Published by rajan

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Published by: rajan on Apr 28, 2009
Copyright:Attribution Non-commercial

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10/20/2010

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Channel of distributionChannel of distribution::
It is an organized network or a system oIt is an organized network or a system of agencies &institutions which in combinationagencies &institutions which in combination,perform all the activities required to link,perform all the activities required to linkproducers with users to accomplish theproducers with users to accomplish themarketing task.marketing task.
MARKETING CHANNELS:MARKETING CHANNELS:
are the sets of are the sets of interdependent organization involved in theinterdependent organization involved in theprocess of making a product or serviceprocess of making a product or serviceavailable foravailable forthe use or consumption.the use or consumption.
 
 
Basic intermediariesBasic intermediaries::
Intermediariesmerchantsagentsfacilitators
 
 
Managing intermediaries:Man
 
aging intermediaries:
PUSH STRATEGY:PUSH STRATEGY:
Focus is on carry,Focus is on carry,promote and sellpromote and sell
Low brand loyaltyLow brand loyalty
Impulse itemImpulse item
PULL STRATEGYPULL STRATEGY
ConsumerConsumerpersuasionpersuasion
High brand loyaltyHigh brand loyalty
High involvementHigh involvementproductproduct

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