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What is Social Media?: an e-book by Antony Mayfield from iCrossingupdated 01.08.08
Social computing is not a fad.Nor is it something that will passyou or your company by.Gradually, social computing willimpact almost every role, at everykind of company, in all parts of the world.
Forrester Research,Social Computing 
How NetworksErode InstitutionalPower, And WhatTo Do About It
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