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Why Should Marketers Use Twitter
Here are some of the benefits for marketers participating with Twitter:
Engage in real-time conversations with key influencers for a brand and amplify theenthusiasm of brand evangelists
Gain immediate feedback; use Twitter as a real-time focus group
Intercept negative brand feedback and address it before it spreads virally
Establish a brand as an industry resource for bloggers and the media
Create a human presence and voice for the brand
Gain brand credibility as an early adopterEven without participating, almost all marketers can benefit from monitoring Twitter to gaugewhat people are saying about them, their competitors, and their industry.
Marketers Using Twitter
Below are some notable marketers using Twitter, along with their total followers and updates asof April 2009:
Current TV (@current): arguably the greatest tweeter of all time, and winner of thirdannual Twitizen of the Year award for contributions to twittderdom (12,500 followers,1,900 updates)
Comcast (@comcastcares): responds to any discussions of Comcast and will call users tohelp with customer support (17,000 followers, 29,000 updates)
Zappos (@zappos): CEO regularly tweets about his business, Silicon Valley, his travels,and anything else (500,000 followers, 1,600 updates); twitter.zappos.com links to over400 employees using Twitter
National Geographic Channel (@natgeochannel): Program information, fun facts, andregular contests (11,000 followers, 650 updaets)Publishers are also on Twitter, including CNN (@CNN), MediaPost (@mediapost), The New YorkTimes (@nytimes), and Wired (@WIREDscience). All of them post news updates, and none of those listed communicate with readers. Some popular bloggers take a hybrid approach,including Mashable (@mashable) and TechCrunch (@techcrunch).