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There was a time when P&G primarily relied on their own capabilities for generating new ideas, developing them into newproducts and delivering them but this was not enough as the company was very fast in out growing their innovationmodel. In 2000, CEO A. G. Lafley decided to do something about it. He introduced Connect & Develop. One of therational was that the company had 7.5k R&D professionals whereas globally there were 1.5 million professionals whocould be leveraged and that the company need not waste time and resources reinventing the wheel.
Connect & Develop:
Accelerating internal R&D by leveraging the ideas, knowledge, expertise, Know-How of a networkIndividuals, Institutions and Businesses from around the world.
The Global Marketplace for
Intellectual Property
&
Innovation
www.zyrist.com
- Connect & Develop
Logos used for educational and non commercial purposes.
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