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Table Of Contents

INTRODUCTION
A. GETTING TO GRIPS WITH THE SCENARIO
APPENDIX: DELTA AIRLINES
Chapter 2 International Business Planning
A. PLANNING PROCESS
B. INDIVIDUAL REGION/COUNTRY ANNUAL PLANS
C PLANNING AND FORECASTING TECHNIQUES
D. PLANNING AND CHANGE
A. THE WORLD TRADING ENVIRONMENT
B. CLASSIFYING THE WORLD
C. A NEW FOCUS – GLOBAL CONVERGENCE
D. THEORIES OF INTERNATIONAL TRADE
E. THE COMPOSITION OF WORLD TRADE
F. INTERNATIONAL INSTITUTIONS
G. GLOBALISATION
Chapter Four Analysing the International Business Environment
A. POLITICAL FACTORS
B. ECONOMIC FACTORS
C. SOCIAL/CULTURAL FACTORS
D. TECHNOLOGICAL FACTORS
E. LEGAL FACTORS
F. ETHICAL AND GREEN/ENVIRONMENTAL ISSUES
G. THE THREE Cs FRAMEWORK
H. USING INTERNATIONAL ENVIRONMENT ANALYSIS TECHNIQUES
A. INTERNAL (SITUATIONAL) ANALYSIS
B. ANALYSIS OF COMPETITIVE MARKET STRUCTURE
Chapter Six Defining Overarching Intent: Mission, Goals and Policies
A. THE CONCEPT OF MISSION
B. GOALS AND POLICIES
C. MISSION AND STRATEGY DEVELOPMENT
A. ANSOFF GROWTH MATRIX
B. PORTER’S GENERIC STRATEGY MODEL
C. BOWMAN'S STRATEGY CLOCK
D. HARREL AND KEIFER'S BUSINESS PORTFOLIO
F. MARKETING MIX STRATEGIC OPTIONS
G. STRATEGIC DIRECTION AND IMPLEMENTATION
Market Entry Strategies
A. MARKET ENTRY OPTIONS
B. SELECTION OF ENTRY MODES
C. THE ENTRY DECISION
Chapter 9 Management, Organisation and the International Business
A. ORGANISATION AND MANAGEMENT
B. ORGANISATIONAL CULTURE
C. INTERNATIONAL HUMAN RESOURCES MANAGEMENT STRATEGY
D. INTERNATIONAL LABOUR RELATIONS
Chapter 10 Finance and the Multinational Company
A. OBTAINING FUNDS INTERNATIONALLY
B. TRANSFER PRICING
C. INTERNATIONAL INVESTMENT DECISIONS
A. MANAGING THE IMPLEMENTATION PROCESS
B. PERFORMANCE EVALUATION AND CONTROL
C. TECHNIQUES OF PERFORMANCE MANAGEMENT
Chapter 12 Management and Change in International Organisations
A. THE DYNAMICS OF CHANGE
B. THE DRIVING FORCES OF INTERNATIONAL CHANGE
C. THE NATURE OF CHANGE
D. THE PROCESS OF CHANGE
E. ORGANISATIONAL CULTURE AND CHANGE
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Published by Deliwe Eve Balengu
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Categories:Types, School Work
Published by: Deliwe Eve Balengu on Jun 14, 2013
Copyright:Attribution Non-commercial

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11/11/2013

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