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Retail

Retail

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Published by agraaru
a ppt on retail it will be very helpful
a ppt on retail it will be very helpful

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Published by: agraaru on Apr 30, 2009
Copyright:Attribution Non-commercial

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12/24/2012

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Marketing Selection and Retail LocationAnalysis
Chater 7
Coriht ©2005 b South-Western, a division of Thomson Learnin. All rihts reserved.
 
Learning Objectives
l
Explain the criteria used in selecting a target market.
l
Identify the different options, both store-based andnonstore-based, for effectively reaching a targetmarket and identify the advantages and disadvantagesof business districts, shopping centers, andfreestanding units as sites for retail location.
l
Define geographic information systems (GIS) anddiscuss their potential uses in a retail enterprise.
 
Learning Objectives
l
Describe the various factors to consider in identifyingthe most attractive geographic market for a new store.
l
Discuss the various attributes to consider inevaluating retail sites within a retail market.
l
Explain how to select the best geographic site for astore.

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