When we are watching our fewow programme on television and a problem occursin the signal transmission it interfaces with reception and lesser the impact of anycommercial.3 Factors may play a vital role in the perception and transmission of messagereceived by the audience -Selective attention-Selective distortion-Selective recallAccording will be schnamar, the likelihood that the receiver will attend anymessage can be explained by an equation:-Likelihood of attention =Perceived Reward Strength - Punishment StrengthPerceived expenditure of effort
Different types of Communication Systems
Different communication systems vary in complexity, level of communicator andreceiver contact, feedback time and adjusting to feedback The communication types can be basically under two broad heads-interpersonalcommunication and impersonal communication. The impact and influence of each differssignificantly.
Communication occurring at a personal level between two or more people istermed as interpersonal communication. This communication may be face to face between two people, on the telephone, or through mail.“Informal communication” concerning products or services is more likely between two friends. Such “word-of-mouth” communication is likely to be highly persuasive because one friend apparently has nothing to gain from the other friend’sfuture reactions. In many situations of high-involvement purchases of before buyingservices, consumer often rely more on informal communication.
Characteristics of different types of communication systemsTypes of CommunicationCharacteristicsComplexityContactFeedbackAdjustments