THE CROSS-PLATFORm REPORT | Q1 2013
Last quarter, we highlighted key changes in our television audiencemeasurement panel that will bring orth content consumption withina new set o homes. This is a signiicant undertaking, and as o thenew all television season, we will include homes where TV and videocontent is consumed on a TV set attached either directly to a broadbandconnection (smart TV) and/or to an over-the-top device such as an AppleTV, Roku, or game console in our national People Meter sample.This quarter we’ve chosen to look at a new piece o the viewingecosystem, the mobile consumer. Both smartphones and tablets oermobility o content; video content as well as at-our-ingertips access tonews, inormation, sports scores, social networking and shopping. In thespectrum o evolving media, nothing is growing aster than the adoptiono portable devices or the consumption o content on these devices.Smartphones and tablets have revolutionized our ability to be connectedto each other and to our avorite shows at all times.Still vibrant, traditional TV is thriving as viewers continue to go totheir sets or entertainment and inormation that appeals to them. Inact, traditional TV viewing has grown year-over-year among the totalpopulation. This growth in viewing is led by Arican American householdswhere we are also seeing an increase in consumption o mobile anddigital video.
AS wE COnTInuE TO kEEP An EyE On THESHIFTS In PLATFORMS, SCREEnS AnddELIvERy OF COnTEnT wE ARE ALSOSEEIng SOME vERy InTERESTIng dATAEMERgE In THE vIdEO-On-dEMAnd, ORvOd, SPACE.
The time has truly arrived when we can say that we can have it all! Asconsumers, we have the reedom to move rom place to place and bringcontent and inormation with us. We can walk out the door in the morningusing our smartphone, sit on a commuter train shiting to the largertablet screen and later, ind the comort o the big set as we sit down atera day out… or hide in a quiet spot to watch TV and TV-like content on ourtablet, laptop or desktop computer. The choices are endless and mediacompanies trigger the desire ueled by the ability to shit our habits tosatisy our needs - because we want it all, and have it all!