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The Social OS, The Battle Between Facebook and Twitter is the NewMac vs. PC
By Brian Solis, blogger at  PR 2.0  and principal of FutureWorksPR, Co- Author Putting the Public Back in Public Relationsand Now Is Gone
As Twitter and Facebook compete for your  attentionandsocial status, there's another story that serves as the undercurrent for something much more important, a fully pervasive and functionalsocial operating system (OS) that serves as a open platform to connect you, your content,updates, and activity to your friends, peers, and followers across your social graph, regardlessof network, browser, or device.Facebook and Twitter have effectively created immersible destinations and ecosystems thatfacilitate the development and deployment of applications that not only replicate capabilitiescurrently available in traditional software and cloud computing, but also create a new dynamicfor social collaboration, interactivity and engagement hosted in each respective network,desktops, and acrossthe social web. Each network boasts a library of thousandsof applicationsthat only continues to burgeon.Unlike the file interoperability between applications that run on Mac and Windows, Twitter andFacebook platforms are proprietary, although Facebook provides a bridge to automatically porttweets into your Facebook personal News Feed for example.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
Twitter and the statusphere have become our attention dashboards that serve as our source of news and information as well as hub for communication - more so thanemail. We're just nowbeginning to recognize and acknowledge this shift in content consumption and productionbehavior. The new ecosystem for sharing, discovering, and publishing updates and micro-sizedcontent reverberates throughout social networks and syndicated profiles, resulting in aformidable network effect of activity and interaction. It is the digital curation of relevant contentthat binds us contextuallyand through the statusphere we can connect directly to existing contacts, reach new people, and also forge new friendships through the friends of friends effect(FoFs) in the process.SourceLast year, Facebook rolled out its Connect programto extend the platform and also aggregate your disparate social activity by enabling you to login to participating sites and services usingyour Facebook credentials.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
Facebook Connect is a technical bridge that links your Facebook profile with other onlinenetworks to feed your associated activity back to your personal Facebook News Feed. For example, if you’re commenting on a blog hosted on the Moveable Type platform, you can nowlogin with your Facebook details and not only will your comment and link to your Facebookprofile appear on the blog, the activity of commenting is also linked back into your activity feedfor your friends and colleagues to see. Digg allows Diggers to log on using their centralizedFacebook ID and for each story they digg, the activity is documented back on their profile. Theidea is to collect and present distributed activity in one focused stream to create a centralizedhub for presentation and interactivity between you and those within your social graph. Examplesand Facebook Connect partners already number in the hundreds if not thousands.Twitter, at one point, was and maybe still is a Facebook Connect partner. However, the socialplatform is also going to connect your identity and distributed activity through its new "Sign inwith Twitter" program.Many networks currently facilitate connectivity between activities. You can send updates fromparticipating communities directly back to Twitter, similar to the Facebook program. While manyservices related to Twitter require your username and password, your credentials were stillguarded at the services level as well as in Twitter's network. Now, your identity is verified atTwitter's gates and will no longer need to reside in multiple locations.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
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