Professional Documents
Culture Documents
inno
innovation forgrowth
The Mans Approach : Love equals SEX, Looking for one-night stands
Check out your Portfolio - which of the potential guys fit into what you want (with some contingencies as well !!)
Getting to know
Get inputs from Family - Friends Live-in (= in-use)
Pregnant
Have a Baby
romance
excitement surprises
banks
schools reality
Have a Baby
hospitals
dreams
Married Start Dating Pregnant
Drop
Its ok to
kill
But the later you make the decision the more painful it is
Somwang 855-2345
Bratt 001-844-6789
Married
Pregnant
Have a Baby
Start Dating
Our brand managers are pregnant all the time !! We need time to raise the babies as well
You take care and nurture him, making sure he grows to be someone great !!!!
inno
ZEST
innovation forgrowth
a simple process
Initial consumer Evidence Innocheck Results (Optionnal) Qualitative Concept Test Quantitative In-use & Pack Test CTM Classification with Network Menu Identify Project Leader and Team Set-up Risk Assessment Process & Pack Development MFG, SC and Cap Asess Risk Assessment Build comand forecast with commercial assess. Launch Support Plan Production Trial & Prod. Prototype Final mix test (STM results) Preview Test Results Finalize product and pack specs. Shoot TVC Issue Standard Operating Procedure
L a u n
Innovation Assess Team Learning (S-C) Quali Post Launch Quanti Post Launch
c h
Risk Assessment
drop - dead point = the go-no-go decision point where there is minimal damage and time to progress with contingency plan for on-time launch (InnoSCAN meeting - before Contact Gate)