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Viral marketing and How Small BusinessOwners Can Leverage From it
MarketingDecember 10, 20081 Comment
Viral marketing in simpler terms refer to marketing techniques that utilizes pre-existing social networks to create brand awareness or to accomplish marketingoriented goals through self-reproducing viral procedures, corresponding to theextension of computer viruses.
The term “viral advertising” or “viral marketing” is based on the thought that people will shareand pass on the interesting and compelling content in their social network. The market strategy isoften backed by a brand that intends to create awareness of a product or service in consumer’smind. It can be enhanced either by Internet networking or can be delivered by word-of-mouth.Viral marketing is an effective marketing strategy for encouraging people to voluntarily passalong a marketing message. Viral promotion tools may include video clips, flash games, ebooks, brandable software’s, text messages or images.In December 1996, the term viral marketing was first initiated by Jeffery Rayport,(HarvardBusiness School professor) in his article on “The virus of Marketing” for Fast Company.
 
Furthermore, Steve Juvertson and Tim Draper popularized Viral marketing in 1997 to depictHotmail’s email practice of complementary advertising in the forthcoming mail from their users.Viral marketing have received a lot of popularity today. The prime reason for this is that it is aneasier and cost effective method to execute marketing campaign. It brings about good targetingand a quick response rate. The effectiveness of viral marketing lies in its ability to facilitate alarge number of people at a relatively low cost.The difficult task for any company or business is to create a potential and promising customer  base. By the means of e-mail advertising, the business to consumer attempt has a superior impactthan many other marketing tools.An effective viral marketing campaign can be materialized through social networks and onlinecommunity like digg or ma.gnolia. With the help of information provided on these socialnetworks, you can establish your market needs and wants. The viral marketing campaigns thatencourages recipient to forward these promotional mails or messages in their social network,have gathered both positive and negative evaluation from the consumers and industry analysts.The companies apply varied viral marketing campaign tools to be successful in their business.Below mentioned are some viral marketing tricks that can work effectively for your businessneeds.
Offer an incentive
Viral marketing works effectively when a valuable incentive is offered that encourages people toforward the promotional email in their network. However, the incentive should be limited to aspecific quantity to keep away from spam. Vague incentives, such as 10$ credit for every 10friends referred, can result in any sort of financial or privacy-related problems.
 
Give free stuff 
It is universal and true that people love receiving free stuff. Free products and services help inattracting people towards your package. This in turn will give you positive feedback. Figure outthe best way in which you can give away free stuff to consumers.
Keep it easy
The practice of giving away incentives or free gifts to individuals should be simple and easy. If your process is lengthy and time consuming, they would not be interested in all the hassle. Alarge fraction of Internet viewers look for work and a lot of companies have firewall that doesnot allow downloading from unidentified sources. Make sure your free gifts are easilyapproachable and allocate negligible limitations.
Keep it Interesting
If you really want people to get fascinated in your product, then you need to offer theminteresting stuff. Give something that can be useful and beneficial for them. Do not waste your time in giving away nonsense and worthless stuff. Analyze what people are looking for and present accordingly for a successful viral marketing campaign.
Create Your Own Blog
Once you free services have been established and communicated; it is the time to keep peopleinvolved. Start by creating your own blog where you can talk about all the new and interestingthings taking place in your company. Blogging is an effective way of keeping your viewersinterested in your site. Keep yourself involved to sustain the impulse of your viral marketingcampaign.An effective viral campaign gets promoted because consumers are bound to do so by the brilliance of the content and not because you induced them with points. Here are few campaignsthat were successful in creating a true viral marketing strategy:
Peerflix Paparazzi
It is an excellent example of intercepting into the viral power of celebrities to create your owntraffic, online buzz and eventually brand. Within 3 months after the launch, almost two millionvisitors played the game nearly twice and additional 5% visitors traveled beyond to visit the brand’s site.
The Quantum IT Challenge
This business-to-business (B2B) campaign targeted IT professionals, where each respondent wastracked by their game play. Each player’s achievement at a reasonably tough game gave them thereserved data to decide which lead should be tagged along first and which could be suspendedfor a while.
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