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10 
EA S YWA Y S
 ToGro w Your Websi te
FROM
Build AWebsiteThat SellsBuild AWebsiteThat Sells
 
ABOUTOURSPONSOR...
Microsoft Office Live is a suite of Internet–based services for small businesses, designed toget you up and running online quickly and easily—all you need is a computer and an Internetconnection.Microsoft Office Live services allow you to create a professional online presence without theexpense of buying a server, setting up a complicated infrastructure and hiring technical staff to maintain it.Office Live includes everything you need to create a professional website, including a freedomain name (e.g., www.adventure-works.com), easy site design tools (no HTML required),web hosting, company-branded e-mail accounts, online tools to market your site, and evenyour own intranet site—an online and central space to store documents, customer informa-tion and project status. Plus, you get simple online applications and tools to better collaboratewith customers, employees and business stakeholders.
And the best part: Most of this is FREE!
Come see why technology expert Ramon Ray said, “If you’re not online yet, you can’t beat thisoffer,” and why CNET said, “Office Live is one of the most important online products I’veseen—a very compelling suite of web services for small business.”
Learn more atwww.officelive.com.
 
BUILD AWEBSITE THATSELLS
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1
# 1:
WHAT’S YOUR PLAN?
Need a website? Here’s where to start................2# 2:
MARKETFORCES
Use your website as a marketing tool.................5# 3:
KEEPITSIMPLE
When it comes to site design, easy does it.........8# 4:
SMOOTH SAILING
Create a clear navigation scheme.......................11# 5:
TELLYOUR STORY
Help visitors get to know you..............................14# 6:
IN WITH THE NEW
Keep your content up-to-date............................17# 7:
GETTING TO KNOWTHEM
Find out who’s visiting your site.........................20# 8:
READY,SET,SELL!
Get started in e-commerce................................23# 9:
SAFETYFIRST
Make your site a secure place to visit................27# 10:
ASITE TO BE SEEN
Now that you’ve built it, make them come.......30EXTRA:
CALLIN THEPROS
When should you hire a web designer?............36EXTRA:
DON’TYOU DARE!
9 disastrous moves to avoid..............................39
HELPFULTIPS & TRICKS
...............................43
RESOURCE CENTER
.......................................46
TABLE OFCONTENTS
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