288
G. G. Bell
network mechanisms and showing how they dif-ferentially in
fl
uence important
fi
rm outcomes. Itextends network theory by comparing partiallyoverlapping networks of managerial and institu-tional ties and showing that centrality in differ-ent networks distinctly in
fl
uences innovativeness.The paper proceeds as follows. The next sectionof the paper develops theory and hypotheses. Ithen outline my study setting and methodology,and present results. Finally, I present conclusions,limitations, and implications for scholars and man-agers.
THEORY AND HYPOTHESES
A cluster is a group of
fi
rms from the same orrelated industries located geographically near toeach other (Becattini, 1990; Brusco, 1990; Har-rison
et al
., 1996; Storper and Harrison, 1991).Scholars such as Harrison (1994) and Porter (1990)predict that
fi
rms in the cluster should be moreinnovative than others for at least two reasons.First,
fi
rms in the cluster bene
fi
t from agglomer-ation economies such as nearby suppliers attain-ing ef
fi
cient scale (Scott, 1992), direct observa-tion of competitors (Burt, 1987; Harrison
et al
.,1996), and ability to exploit collective knowledge(Dosi, 1988; Marshall, 1920). Second,
fi
rms inclusters bene
fi
t from network-based effects, espe-cially enhanced social interaction (Harrison, 1992).I begin my examination of these in
fl
uences bybrie
fl
y de
fi
ning key terms.
Key terms: Innovation and centrality
Innovation
is the development and implementa-tion of new ideas to solve problems (Dosi, 1988;Van de Ven, 1986). According to Van de Ven,‘An innovation is a new idea, which may be arecombination of old ideas, a schema that chal-lenges the present order, a formula, or a uniqueapproach which is perceived as new by the indi-viduals involved’ (Van de Ven, 1986: 591). Inno-vation includes a pattern of informal cooperativeR&D (von Hippel, 1987), resulting from infor-mal information exchange among
fi
rms, so
fi
rmsbetter positioned to access information should bemore innovative (Rogers, 1995). Innovation alsocountenances the possibility that an actor may tryto imitate others, but in the process inadvertentlygenerate new ideas (March, 1994). It entails thedevelopment of new products or services as wellas new administrative systems (Damanpour, 1991;Nohria and Gulati, 1996).
Centrality
measures the involvement in the net-work (Knoke and Burt, 1983): the extent to whichan actor is deeply involved in network relations(Burt, 1980; Wasserman and Faust, 1994). It con-siders access to and control over resources (Knokeand Burt, 1983; Wasserman and Faust, 1994), andthus is likely to be highly associated with inno-vation, as access to and control over informa-tion and resources are associated with innovation(Becker, 1970; Powell, Koput, and Smith-Doerr,1996; Rogers, 1995; von Hippel, 1988).
Clusters and
fi
rm innovativeness
Firms in clusters have better access to informationthan do other
fi
rms (Bianchi and Bellini, 1991;Porter, 1990; Pouder and St. John, 1996), resultingfrom both direct cluster effects as well as networkprocesses underlying the cluster (Becattini, 1990;Brusco, 1990; Harrison, 1994). Thus, the totaleffect of clusters on innovation may be mostlyindirect, partially in
fl
uenced by network position.In this section, I focus on the direct effect of clusters on innovation that operate independentlyof network effects.Such cluster effects will arise partially becausethere is common knowledge available to membersof the cluster (Geroski, 1995) that is not con-sciously transmitted among them (Marshall, 1920),or is transmitted via chance meetings betweenexecutives that are fostered by geographic prox-imity (Saxenian, 1994b). Common knowledge isaugmented and reinforced by public informationsources, such as the local media or universi-ties (Porter, 1998; Saxenian, 1994b). Over time,the common knowledge forms a cluster level of absorptive capacity (Cohen and Levinthal, 1990).The ability to understand and exploit this cluster-level absorptive capacity is enhanced by the com-mon lineage and heritage of the
fi
rms in the clusterand their executives. Speci
fi
cally,
fi
rms in clustersoften share lineage to a common parent
fi
rm, suchas the many
fi
rms in Silicon Valley directly or indi-rectly related to Fairchild (Saxenian, 1994a). Morebroadly, executives in geographically proximate
fi
rms share a common background and understand-ing (Paniccia, 1998). This common lineage andheritage will enable executives to understand infor-mation they may share when they ‘run across each
Copyright
2005 John Wiley & Sons, Ltd.
Strat. Mgmt. J.
,
26
: 287–295 (2005)
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