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INTRODUCTION:This research is basically done to find out the training needs of the sales people inthe retail industry and how they are being fulfilled. The retail industry in our country is at boomand getting organized day by day, the demands of customers are not just great products but alsogreat shopping experience and to make this possible a retail outlet should have well trained sales people. This study is made to know how well the sales people of retail industry in INDIA aretrained to meet the customer expectations and global standards.The retail sales people demonstrate how items work and explain details of itemsto customers; they give information about various models, colors, and brands of an item.Sometimes they give special information about very expensive or complex items. They helpcustomers to find items in the store, they try to convince customers to buy those items. Retailsales people compute the amount of the total sale and received cash, cheque or credit card payments. Sales people also handle returns or exchanges of items.The above mentioned are the very basic and important duties of sales people andthey require great skills and knowledge to perform well. And this high level performance canonly be seen if the sales people are provided with training as and when required.Retailers are increasingly stressing the importance of providing courteous andefficient service in order to remain competitive. The direct link between the customers and thecompany is the sales people who are expected to provide this courteous and efficient service tothe customers. Sales people are periodically given training to update and refine their skills for  providing the best customers.
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