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Film Distribution
Is the process of launching a film into the market placeand sustaining public interest in the film.
World-wide distribution is dominated by USCompanies such as Paramount, Warner, andUniversal.
Distributors may be involved in a film in any or all of the following three ways:
It may invest in the film’s production.
The distributor might buy the rights to the film once it is made.
If the distributor is part of a larger organisation that has madethe film, then it will automatically distribute films made by theparent company.
Film Distribution: Key Elements
Positioning
:
Involves how and when the film should be released.Elements to be considered are the time of year,other film releases and the target audience.
Circulation
:
how many copies of the film should be circulated tocinemas.
Each print costs around £1000.
The distributor should decide whether the filmrequires a ‘saturation release’ (700-1000 prints) or an ‘art-house release’ (around 20 prints)
Film Distribution: Key Elements
Release
:
Timing is crucial. School holidays are a prime time within theyear for the release of blockbusters.
If the film is a potential award winner, then it will be releasedduring the traditional season of awards competition: Januaryto March.
Competition must also be considered.
Marketing
:
Can often cost as much as making the film!!!
Main aim is to create a ‘must see’ feeling about the film.
Word-of-mouth is a powerful marketing aid for a film.
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