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Product Life Cycle –a marketing Strategy SSM

Product Life Cycle –a marketing Strategy SSM

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Published by sagarmukherjee

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Published by: sagarmukherjee on May 02, 2009
Copyright:Attribution Non-commercial

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03/31/2011

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Product Life Cycle –aProduct Life Cycle –amarketing Strategymarketing Strategy(Marketing)(Marketing)
Shivsagar MukherjeeMBA SEM-II(IASE UNIVERSITY)A.P.I.M.
 
 
Learning ObjectiveLearning Objective
Understanding the meaning of PRODUCTLIFE CYCLELearn about the stages of PRODUCT LIFECYCLE What are the various marketingstrategies used in different stages of Product Life cycle ?Demerits in using the life cycle techniquefor assessing the life cycle of a product.
 
 
DefinitionDefinition
The
product life cycleroduct life cycle
is a
concept
 that seeks to describe a product’s sales,competitors, customers, and marketingemphasis from its beginning until it isremoved from the market.Companies often desire a
balancedalancedproduct portfolioroduct portfolio.
The life-cycle concept can be applied to aproduct class, a product form, and aproduct brand.

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