Professional Documents
Culture Documents
40%
Internationally
10%
1995
3
2002
Telenor Mobile
Other business areas
Telenor Broadcast
Telenor Networks
Ambitions
Home market
Maintain high market share within telephony, Internet, mobile communication, business communication and entertainment services, by being competitive, cost efficient and innovative
Mobile communication
Leading provider of voice and mobile Internet services in the Nordic region, Central and East Europe and South-East Asia
Broadcasting
Leading provider of TV channels in the Nordic region, emphasising introduction of interactive services
Ownership:
40.3%*
UCOM (TH) Ownership: *Telenor Mobiles direct ownership in TAC is 30%, and 24.9% in UCOM 24.9%
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24
42
53
64
500
372 370 359 ADSL 348 Online FriSurf
188
201
207
205
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Q4'01 Q1'02 Q2'02 Q3'02
Norwegian coverage
Towards 60 per cent of Telenors network developed for broadband 70% can be reached For the rest of the subscribers different technologies will have to be considered due to development costs
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INTERNET
Online subscription
Basis, Plus, Total
TV
Cable-TV (Avidi, SOL)
Satellite-TV (Canal Digital) Interactive services (Zonavi) SMATV (Vision)
Traffic
Norgespris, international, fixed-to-mobile, internet, etc Discount programs: Familie & Venner, Favorittland, Fastpris Internett, Dgnsurf, etc
Speed
(PSTN, ISDN, ADSL)
CATV internet
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give our business areas corporate advices trough recommandations and of relevant decission making material, provides for through customer,-market and competitoranalyses.
Be proactive in order to identify threats and possibilities in the market
13
Service providers:
Content providers:
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Marketing Research
The bases of these analyses are external customer and marketinformation (interviewsurveys)
Brandsurveys (strenght and positioning) Priceawareness Marketshare Loyality- and satisfactionsurvey Consept- and potentialmeasurements Advertisment-/Communicationtesing Trendanalyses Segmentation Ad statistics over customers spending on TV, boards,radio and mobile etc
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Databaseanalyse
The fundament of ananalyses are and models are customerinformation from Telenors databases.
Churnanalyses lifesirclemodel loyalitymodel Customervalue Price- and discountplanning Customerprofiles and targetanalyses Segmentation Impact analyses of marketactivities
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Competitive Intelligence
Responsible for competitoranalyses and competitorprofiles, pricesupervise og scenarioanalyses
Supervises and emphasises the competitors strenght and weaknesses in the small and medium business segment Informastion canalises further on in Telenor through:
Newsdatabases Weekely newspapers (can be segmentet) Overview and comparision of competitiors products and services and pricestrategies Competitorprofiles with highlight on strategy and economic results Strategicinformation about trends that gives new revenuepotentials towards existing and potensial customersegments Ovum, Forrester, Current Analysis, Factiva, Jupiter, Strategy Analytics, Analysys, eMarketer
Informastion comes from external sources like: Financial supervision Internal sources in Telenor gives in addition important information about movements, our competitors plans and strategies that enables us to react fast
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Lauch
Previous Customers
Majority
Valueproposition
pilottesting
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News on competitors and the market Advisors General analyss based on competitor and marktinformation Project and targetgroup related to competitor and market information MIN/NewsFlash
Ovum
Argus/Observer Delphi Bendi Andre...
Players og Competitors
Products Services Price Allianses and partnership etc..
Web based
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Norway;
Keeping and attracting the right customers Providing services that increases usage!
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Looking ahead..
Analysing the Future
Dynamic Modeling
Aggregated competence Applied experience + Intelligent, computer-assisted modeling
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Warning
Input/ events
EU Regulators PT Konk.tilsynet Pris Kampanjer Produkter/ innhold Trends Sosiale konomiske Kundetilpassede lsninger Prisposisjon Dekning
Model ATF/EWS
Warning Warning
Antall abonnenter
External Influences
Players
Input/ events
RESULTS:
Trafikkutvikling tale Trafikkutvikling Data Prisutvikling
Terminalpriser
Bedrift/privat Innovasjon (ungdom) Makrokonomi Nye produkter
Input/ events
Internal Influences
Campaigns Lsninger
Prices
Input/ events
Organisation
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Dynamic Modeling
New Subscribers
Subscriber Base
Churn
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Dynamic Modeling;
our experiences.
Have realistic ambitions Know what we are looking for Know when to say stop
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- the challenge may actually be that the market is not changing rapidly enough. The market is not in itself the problem our ability to adapt accordingly might be
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Synergies within the new valuechain. Paimentsolutions on both the intenett and on the mobile that satisfies both the
contentprovider and distributer Distribution- how can this affect the mediaindustry, how can this help the industry to become more effecient and more costeffective towards their customers.
Contentaggregator, whats in that role, and how can we as a telco help the industry Identify customers, competitors and partners Identify future revenuestreams
Help them identify the different platforms available for contentdistribution outsoursing
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