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Dr. TATTOFF
 
is the nation’s first branded chain of tattoo removal clinics. A word playon the phrase, the “doctor that takes tatts off,” Dr. TATTOFF is the leading tattoo removalcompany in the United States.Founded in the nation’s beauty capital, Beverly Hills, California, in 2004, the company hasexperienced rapid phenomenal growth. To date, the Dr. TATTOFF staff have performedover 15,000 laser treatments, operate three Southern California locations, and areconsidered the absolute experts in the field of tattoo removal.Dr. TATTOFF prides itself on being on the pulse. Each Dr. TATTOFF clinic is a state of theart medical facility. Waiting patients can check their email and surf the internet on waitingroom computers or pop in one of their favorite films and watch it right there on one of Dr.TATTOFF’s plasma big-screen televisions. In launching Dr. TATTOFF, the purpose wasto create a medical environment that would appeal to the type of person who has atattoo.The genesis for Dr. TATTOFF started while Founder and CEO James Morel was living inNew York in the late 1990’s. After days of struggling to find a place to have his ownembarrassing tattoo removed, Morel realized that there must be millions of people likehimself who had a tattoo they no longer wanted. Morel did eventually have that tattooremoved. Although he’ll never say what that tattoo was, his own tattoo removalexperience led him to start Dr. TATTOFF.The Dr. TATTOFF partners have equally colorful stories, and in fact, include some of television’s most recognizable faces. Dr. Will Kirby (star of 
Dr. 90210 
and winner of 
Big Brother 
), actor Christopher Knight (
Brady Bunch
and
My Fair Brady 
star), and Mike“Boogie” Malin (winner of 
Big Brother All-Stars
) all own Dr. TATTOFF. Its a wonder Dr.TATTOFF does not have its own reality show! Stay tuned.Dr. TATTOFF has received significant media coverage. Dr. TATTOFF has been featuredon the front page of the Sunday NY Times, the front page of the LA Times, CNN, ABCWorld News Tonight, Inside Edition, Houston Chronicle, SF Chronicle, Seattle Times, TVGuide, Us Weekly, InTouch, Life & Style, Late Show with Craig Ferguson, Dr. 90210, MyFair Brady, Fox News, Estylo, NY Magazine, Adam Carolla Show, LA Confidential,Angeleno, 944, Los Angeles Daily News, TMZ.com, LA.com, MTV.com, Foxnews.com,and many more.Dr. TATTOFF is proud to announce that they are coming to a location near you. Thecompany is undergoing a national expansion that begins in 2008. Please refer towww.drtattoff.com for location information.
 
THE FOUNDERS
James MorelCEO
The self-described “art project”, James Morel graduated from Syracuse University with a double Major inAdvertising and Psychology. Early in his career, Morel began designing and distributing highly covetedhipster style “Val Packs” and postcards. His postcard business evolved into
1-800 POSTCARDS.
In amatter of just a few years, Morel turned 1-800 POSTCARDS into a multimillion-dollar nationalmarketing entity with over 40 employees. Morel’s creative streak, and extensive literary andentertainment contacts next led him to create and publish the critically acclaimed
POPsmear Magazine.
 Morel followed that success in 2002, with the creation of 
E! Entertainment’s “Star Dates”
. The secondhighest rated television show in network history, “Star Dates” was a hilarious cross between “Where AreThey Now” and “Blind Date.” Today, Morel owns
 
Dr. TATTOFF, the nation’s first branded tattooremoval chain devoted exclusively to tattoo removal. Morel founded Dr. TATTOFF after struggling for days to find someone to remove his own embarrassing tattoo. Morel’s celebrity friends, actor 
 
Christopher Knight and Dr. Will Kirby
 
 joined forces with Morel, and opened Dr. TATTOFF in 2004.
Dr. Will KirbyMEDICAL DIRECTOR 
Born in Italy and raised in Florida, Dr. Will Kirby is one of America’s best Dermatologists. Dr. Kirbyearned his undergraduate degree in Biology from Emory University – College of Arts & Sciences. Hereceived his medical degree from Nova Southeastern University – College of Osteopathic Medicine in2000 and did his first year of postgraduate medical training in internal medicine at Mount Sinai MedicalCenter & Miami Heart Institute in Miami Beach, Florida. His dermatology residency training took placein association with Western University/Pacific Hospital of Long Beach where he served as Chief Residentin the Department of Dermatology. After winning the popular CBS reality show
“Big Brother”
in 2001,Dr. Kirby went on to host NBC's
“Love Shack,”
serve as a medical correspondent for 
“Extra,”
and evenguest star on daytime's most popular soap opera,
“The Young and The Restless.”
A licensed physicianin California since 2002, Dr. Kirby's medical practice is limited to clinical, cosmetic dermatology, andtattoo removal. Dr. Kirby is currently one of the stars of the number one rated show on
E!, “Dr. 90210”.
 
Christopher KnightPARTNER 
Best known as
 Peter Brady
in the TV classic hit show “The Brady Bunch,” Knight has become anentertainment icon and entrepreneur. Following his early success as an actor, Knight worked in thecorporate world of computers and high technology. Knight has also participated in the AmericanCounseling Association’s 2002 & 2003 “Healthy Skin, Healthy Outlook” campaign that went on toreceived the Gold Triangle Award both years Knight served as spokesperson. In 2004, Knight returned totelevision on VH1’s hit show “
Surreal Life 4”.
The experience was life-altering, sparking his high- profile romance with Surreal Life co-star and “
America’s Next Top Model Winner
 
Adrianne Curry
.This new union commanded much interest from the viewing public, eventually yielding the creation of their own television series, VH1’s
“My Fair Brady”.
Most recently, Christopher was brought on as thespokesman for a popular personal fitness product,
 Ab Lounge XL®
.
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