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Social Networking:
Plan of Action
Dream Success Corporation: Los Angeles, California
SOCIAL NETWORKING PLAN OF ACTION
Step 1:
Research free Social Networking Platforms & how to strategize within each.
Step 2:
Define the Key Social Networking platforms to be used on a consistent basis.
Step 3:
Redesign & Construct the website to reflect your current strategy (if necessary)
Step 4:
Hardcode the Blog Site1.Implement Blogrush (or similar service) into the design
Step 5:
Prepare Social Networking websites design to reflect the cause, website, and blog.a. Collect content, pictures, videos, audio, press, coupons/discounts
Step 6:
Hardcode & Construct an invite only, Forumn/Messaging Board for IndustryLeaders & Agitators.
Step 7:
Implement Analyzation tools within each platform, including website.
1.Web Analytics
a.Google Analytics b.Mint
2.RSS Analytics
a.Feedburne
3.Link Trackers
a.Technorati4.
Keyword Alerts
a.Google Alerts b.Yahoo! Alertsc.Filtr Box
Step 8:
Gain baseline understanding of our position vs. competitors
*Note: This should also be performed during Market Research.
1.activity: where do people discuss? How much2.sentiment3.share of voice4.themes: what are people talking about?5.Who are the key influencers? Are they discussing us?
Step 9:
Identify Key Players in the industry who are active on the web.
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