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Table Of Contents

Introduction
How to use this guide
What you will learn from this guide
The basics
Good communication
Identifying your target audience
What does your audience want?
A quick word about language
Grammar and spelling
An eye to the future
In summary
Getting an article commissioned
Identifying your market
Identifying the gaps
Approaching an editor
Your submissions package
When to chase
When an editor approaches you
Commissioning forms
Dealing with rejection
Recycling
Angles
Headlines
Crossheads
Opening paragraph
Body copy
Closing paragraph
Using contact points
Presentation of your manuscript
Where to get ideas
Case studies
Where to find case studies
Experts
Where to find experts
Interviewing techniques
Whose article is it, anyway?
Contacts database
Producing newsletters
Where does your newsletter fit in?
Aims of your newsletter
Your audience
The content
Production issues
The printer
House style
Typeface
Grid layout
Illustrations
Nameplates
Mastheads
Planning the schedule
Who s going to write the articles?
How to get contributors
Briefing contributors
Editing contributions
Headlines and crossheads
Writing the articles
Getting feedback
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Writing Newsletters and Articles

Writing Newsletters and Articles

Ratings: (0)|Views: 113 |Likes:
Published by zmkyaw
Writing
Writing

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Categories:Types, School Work
Published by: zmkyaw on Jun 19, 2013
Copyright:Attribution Non-commercial

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08/11/2013

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