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TIAD Project Solid State Drives+Saahil Goel

TIAD Project Solid State Drives+Saahil Goel

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 TIAD Project: Solid State Hard Disk
Technology, Innovation, Adoption,Diffusion – Final Project
By Saahil Goel
Solid State HardDisk Technology
 TIAD Project: Solid State Hard DiskPage
By Saahil Goel
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 TIAD Project: Solid State Hard Disk
Contents
Adoption Dynamics ....................................................................................................................11Notebook Users ......................................................................................................................11Enterprise Users .....................................................................................................................13Obstacles to adoption .............................................................................................................15Conclusion .............................................................................................................................15Market Share Dynamics .............................................................................................................16Effect of SSD on current incumbents ......................................................................................17Disruptive or Sustaining? ........................................................................................................17Competitors & Complementors ..............................................................................................19Next generation prediction .........................................................................................................20Conclusion .................................................................................................................................21References ................................................................................................................................29
 TIAD Project: Solid State Hard DiskPage
By Saahil Goel
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 TIAD Project: Solid State Hard Disk
Solid State Hard Disk Technology
Management Summary
Solid-state disks (SSDs) utilize “flash-basedNAND memory arranged inseveral arrays to form a usable hard disk. The technology has been aroundfor almost four decades but has only recently become viable for applicationas hard disks due to a reduction in cost and drastic improvements inperformance. The underlying architecture that leads to benefits of SSDs isthe lack of any moving parts - leading to lower power consumption, lesserheat generation and a much faster (up to 10 times) read access response ascompared to traditional hard drives. The absence of any platter media alsoleads to a much more robust and durable hard disk.SSDs are currently bundled with handheld devices such as MP3 players,SmartPhones, digital cameras and global positioning systems. Since thesedevices are shock-prone and battery conscious, SSDs are a perfectalternative as compared to traditional hard drives. These products findappeal with the individual consumer and contain relatively small capacitydisks, making them economically viable. It is the business traveler’sconsumer segment that benefits more from the use of SSDs in theirnotebooks. Since performance is valued more by business travelers overcost, SSDs are able to provide these users with robust and high-performancenotebooks. The segment that stands to benefit (and has benefited) the most from thistechnology, is the enterprise consumer. Even minor cost savings arising fromlower power, cooling and space requirements can mean significant savingsfor an enterprise making SSD a very attractive technology for them. Traditional hard drives cannot match the input/output requirements imposedon them by CPU’s because of which IT shops use only 10% to 20% of a harddrive’s actual capacity to delivery maximum throughout. However, sinceSSDs offer a read performance at least 5 times greater, as compared to harddrives, this problem is solved. Not only do enterprises save from the indirecteffects of using this technology, they need to spend only one-fifth the capitalthat they would have previously spent – leading to a lower total cost of ownership. Further, with rapidly increasing performance that this technologyoffers and the ever-declining prices, the solid-state disk is a must-have forevery enterprise today. This technology would be considered a ‘disruptive technology’ as per ClaytonChristen’s theory on “The Innovator’s Dilemma”. SSD’s began by serving themilitary in the early 70’s, an extremely niche market. After that, it wasavailable as flash drive technology. Later it was adopted by enterprises as
 TIAD Project: Solid State Hard DiskPage
By Saahil Goel
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