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OBTF Media Sandbox 2012 Plans Book

OBTF Media Sandbox 2012 Plans Book

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Published by Vicki Zou
Created for the 2012 Media Sandbox Challenge

1st Place
Created for the 2012 Media Sandbox Challenge

1st Place

More info:

Published by: Vicki Zou on Jun 20, 2013
Copyright:Attribution Non-commercial

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10/04/2013

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media sandbox
 
TABLE OF CONTENTS
01 EXECUTIVE SUMMARY02 PERSONAL SUMMARY03 RESEARCH
TARGET BREAKDOWN
 
SWOT ANALYSISKEY FINDINGSSTRATEGIC RESEARCH
07 KEY CHALLENGES09 CREATIVE BRIEF11 TV COMMERCIAL13 PRINT ADS15 VIDEOS 
GAME DESIGNADVERTISINGFILM STUDIES
19 SOCIAL MEDIA21 WEBSITE OVERHAUL23 ADOPT-A-HIGH SCHOOL25 DIRECT MAIL27 MEDIA FLIGHT PLAN29 THANK YOU30 CREDITS

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